Launch a wedding‑season WhatsApp broadcast that fills your salon’s chairs

Below is a step‑by‑step walkthrough of launching a wedding‑season broadcast from inside Ferbiz. The example follows Maple Bliss Salon, a boutique salon in Calgary that offers bridal hair‑and‑makeup packages priced at $350 per package.

1. Log into the Ferbiz Dashboard

   • Open https://dashboard.ferbz.com/ and sign in with your admin credentials.
   • You land on the main overview page where the Reminders board shows the current status of all automated reminders.

2. Navigate to the Broadcasts Tab

   • In the left‑hand navigation pane, click Broadcasts.
   • The Broadcasts screen displays a list of past campaigns, a “Create New Broadcast” button, and a credit balance widget at the top right (your prepaid wallet).

3. Create a New Broadcast

   • Click Create New Broadcast.
   • A modal opens with three sections: Audience, Message, and Schedule.

4. Define the Audience

   • Choose Filter Clients.
   • Set the filter criteria:
     • Tag = “Bridal” (Maple Bliss tags any client who has ever booked a bridal consultation).
     • Last Booking Date = within the past 365 days (to keep the list fresh).
     • Province = “Alberta” (optional, if you operate in multiple provinces).
   • The preview pane shows 342 clients matching the filter.

5. Craft the Message

   • In the Message editor, select WhatsApp Template (required for API compliance).

   • Choose the pre‑approved template “wedding_offer_01” that you previously uploaded in Automation → Templates.

   • Fill the placeholders:

     • {client_name} – auto‑populated from the client profile.
     • {offer_link} – a deep link to the booking page for the “Wedding‑Ready” package (https://maplebliss.ca/book?service=wedding).

   • Example final text:

     Hi {client_name}! 🎉
     Your wedding day is coming up and Maple Bliss Salon is ready to make you shine. Book our exclusive Wedding‑Ready package for $350 and enjoy a complimentary trial run. Click here to reserve your spot: {offer_link}
     Offer valid until 30 May. See you soon!
     

   • Below the editor, you can toggle Add Image and upload a high‑resolution photo of a recent bridal look.

6. Set the Schedule

   • Choose Send Immediately if you want the broadcast to go out now, or set a future date/time.
   • For the wedding season, Maple Bliss selects 30 April 2026, 09:00 AM to hit clients early in the planning window.

7. Review Credits Consumption

   • Ferbiz automatically calculates the credit cost: 1 credit per WhatsApp message sent.
   • With 342 recipients, the cost will be 342 credits. The credit balance widget shows you have 1,200 credits, so you have enough.

8. Launch the Broadcast

   • Click Confirm & Send.
   • The system immediately queues the messages. You are returned to the Broadcasts list where the new campaign appears with a status “Scheduled” (or “Sending” if you sent it instantly).

9. Monitor Delivery on the Reminders Board

   • Switch to the Reminders board tab.
   • The broadcast appears as a line item under Broadcasts with columns for Sent, Delivered, and Read. As WhatsApp updates each client’s status, the numbers fill in automatically.

10. Analyse Results in Reports

    • After a week, go to Reports → Messaging Effectiveness.
    • Filter by Campaign = “Wedding‑Season Broadcast – 30 Apr 2026”.
    • You’ll see:
      • Sent: 342
      • Delivered: 334 (97.7 %)
      • Read: 298 (86.9 %)
      • Click‑throughs to the booking link: 57 (16.7 %)
      • New bookings generated: 12 (3.5 % conversion).

11. Follow Up with Automation (Optional)

    • For any client who clicked the link but did not book, you can enroll them in an Automation journey that sends a reminder 3 days later (“Did you have a chance to lock in your bridal trial?”). This is done by selecting the broadcast’s Enroll in Journey toggle in the Reports view.

Worked Example Summary

Maple Bliss Salon spent 342 credits to send a wedding‑season broadcast to 342 bridal‑tagged clients. Within a week, 12 new “Wedding‑Ready” packages were booked, adding $4,200 in revenue (12 × $350). The broadcast also generated 57 link clicks, giving the stylists a warm list of prospects to call or message personally. All of this was orchestrated from the Broadcasts module, tracked on the Reminders board, and measured in Reports—no external email service, no manual phone‑calls, and no spreadsheet‑based tracking.

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Time Savings – Before Ferbiz, Maple Bliss staff spent an average of 2 hours each week manually compiling client emails, drafting a promotional email, and calling follow‑ups. The broadcast reduces that to a 15‑minute setup and a single click to send, freeing up roughly 1.75 hours per week (≈ 7 hours per month).

Revenue Recovery – The 12 new bridal packages represent $4,200 of additional revenue that would likely have been lost without a targeted seasonal push. Compared to the 342‑credit cost (≈ $342 if we assume 1 credit ≈ $1 for illustration), the return on credit spend is over 12 × the investment.

Reduced Manual Errors – Client preferences and package expirations were previously recorded on paper notes. By using the Clients profile, the broadcast automatically pulls the correct list (any client with the “Bridal” tag). This eliminates the risk of double‑booking or overlooking a client who is due for a reminder.

Higher Engagement – WhatsApp open rates in Canada consistently exceed 90 % for business‑initiated messages, far higher than email. The Read metric (86.9 % in the example) confirms that most clients actually see the promotion, making the channel far more effective for time‑sensitive offers like wedding bookings.

Actionable Insight – The Reports module quantifies click‑throughs and bookings, allowing owners to calculate the exact cost per acquisition (≈ $28 per new bridal package) and to refine future campaigns.

Overall, the wedding‑season broadcast turns a chaotic, manual outreach process into a repeatable, measurable, and credit‑controlled campaign that directly addresses the two biggest pain points for Canadian salon owners: clients forgetting to rebook and stylists juggling paper‑based client preferences.

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Ready to fill your chairs for the upcoming wedding season? Launch your first broadcast in minutes and watch the bookings roll in. Sign up for a free trial, top up your credit wallet, and start building targeted WhatsApp campaigns that reach clients exactly where they chat.

Visit the dashboard at https://dashboard.ferbz.com/ to begin, or email support@ferbz.com for personalized onboarding assistance. Your next bridal client is just a WhatsApp message away.