Launch a Wedding‑Season WhatsApp Broadcast that Packs Your Salon

Below is a step‑by‑step walkthrough of creating a wedding‑season broadcast in Ferbiz. Imagine Bella Boutique Salon in Austin, Texas, wants to promote a “Bridal Glow Package” that includes a haircut, colour, and up‑do for $299, available only from May 1 through June 30. The salon expects roughly 120 eligible clients based on past booking data.

1. Log in and navigate to Broadcasts

   • From the Ferbiz dashboard, click the Broadcasts tab in the left‑hand navigation bar. The Broadcasts home screen shows a list of past campaigns and a prominent Create New Broadcast button.

2. Name the campaign

   • In the “New Broadcast” modal, type “Wedding‑Season Bridal Glow – May 2024” as the campaign name. Naming consistently helps later when you pull performance reports.

3. Select the audience

   • Click Filter Clients. A filter builder appears with fields drawn from the Clients module:
     • Last booking date – set to “between 01‑Mar‑2024 and 30‑Apr‑2024”.
     • Service history – choose “contains ‘haircut’ OR ‘colour’”.
     • Package status – select “no active wedding package”.
   • The system instantly shows a preview count: 124 clients. You can scroll the list to verify that it includes regulars like Emily Rivera (last haircut 15 Mar) and James Patel (colour 20 Mar).

4. Compose the WhatsApp message

   • Click Add Message. Ferbiz pulls any pre‑approved templates you have saved under Templates. Choose the “Promotional Offer” template, which already contains the mandatory header and opt‑out line required by WhatsApp.
   • Edit the body:

     🎉 Wedding season is here! Treat the bride‑to‑be (or yourself) to our Bridal Glow Package – haircut, colour, and up‑do for just $299. Book by June 30 to lock in the price. Reply “YES” to schedule or tap the link: https://bella-boutique.com/booking
     

   • Use the Insert Variable dropdown to add the client’s first name ({{first_name}}) at the start of the message for a personal touch.

5. Set the schedule

   • Under Delivery Settings, choose Send on a specific date/time. Select May 5 2024 at 10:00 AM CST. This timing catches clients after the weekend when they are likely checking WhatsApp.

6. Preview and test

   • Click Preview to see how the message will appear on a phone.
   • Use the Send Test button to deliver the message to a staff phone number (the test uses the same API flow, so credits are deducted). Verify formatting, link functionality, and that the opt‑out line appears correctly.

7. Allocate credits

   • The Cost Estimate panel shows the projected credit usage: 124 messages × 0.75 credits per send = 93 credits (example figure). Ensure your prepaid wallet has at least this amount; if not, click Top‑up Wallet and add the needed credits. No subscription is involved—only the credits you purchase.

8. Launch the broadcast

   • Click Schedule Broadcast. The campaign moves to the Scheduled tab on the Broadcasts board.

9. Monitor live status

   • On the Reminders board, a new entry appears titled “Wedding‑Season Bridal Glow – May 2024”. The board shows each client’s status in real time: Scheduled → Sent → Delivered → Read. Any failures (e.g., invalid phone numbers) are flagged in red, allowing you to export the list and clean the data later.

10. Analyze results

    • After the broadcast runs, go to Reports → Messaging. Filter by the campaign name. The report displays:
      • Sent: 124
      • Delivered: 119 (96.0 %)
      • Read: 87 (70.2 %)
      • Replies (“YES”): 32 (25.8 %)
      • Bookings generated: 28 (22.6 %) – pulled from the Billing module where each of those 28 clients completed a “New Sale” for the Bridal Glow Package.

11. Close the loop with Automation (optional)

    • For the 32 clients who replied “YES”, you can immediately enroll them in an Automation journey that sends a confirmation reminder, a pre‑appointment checklist, and a post‑service thank‑you message. This is done by creating a simple rule: Trigger → “Instant when broadcast reply contains ‘YES’” and selecting the pre‑built “Wedding Follow‑Up” flow.

Worked example recap – Bella Boutique Salon

• Target audience: 124 clients who had a haircut or colour in the previous two months but no active wedding package.
• Message: Personalized WhatsApp promo with link to booking page.
• Schedule: May 5, 10 AM CST.
• Credits used: 93 credits (estimated).
• Outcome: 28 new Bridal Glow bookings, generating $8,372 in revenue (28 × $299).
• Time saved: The entire process—from audience selection to launch—took roughly 12 minutes, compared with manually calling each client (estimated 2 hours).

---

The wedding season is a revenue peak for salons, but it also brings a surge of last‑minute bookings and a high risk of missed opportunities. Before Ferbiz, Bella Boutique Salon relied on handwritten client notes and manual phone calls. That workflow required an average of 3 minutes per client to locate the file, dial the number, and explain the offer—totaling ≈ 6 hours for the 124‑client list. Moreover, the manual approach produced a 15 % no‑show rate because clients often forgot the call or the details.

With the Broadcasts module, the same list is reached in a single click, and the official WhatsApp Business API guarantees delivery to the phone the client already uses. The live status on the Reminders board eliminates the “ghost” problem—if a message fails, the salon sees it instantly and can re‑engage the client via phone or email.

Quantitatively, the broadcast generated 28 new bookings, translating to $8,372 of additional revenue that would have been difficult to capture manually. The read rate of 70 % shows that most clients actually opened the message, a far higher engagement metric than a typical cold‑call script (industry average ≈ 20 %).

Time savings are concrete: a 12‑minute setup versus a 6‑hour manual outreach saves ≈ 5 hours 45 minutes of staff time each season. Those hours can be reallocated to client‑facing activities like styling, inventory management, or creating new service menus.

Finally, because each broadcast is charged against a prepaid credit wallet, the salon only pays for what it sends. There is no hidden subscription fee, and the cost per message is transparent in the Cost Estimate panel. This predictable expense model lets owners budget precisely for seasonal marketing pushes without worrying about unexpected monthly charges.

---

Ready to fill your wedding‑season calendar with ready‑to‑book clients? Launch your first broadcast in minutes—no code, no monthly fees, just a prepaid credit wallet that scales with your needs. Sign up for a free trial, explore the Broadcasts module, and start crafting targeted WhatsApp campaigns that turn reminders into revenue.

Start now at https://dashboard.ferbz.com/ or reach out to our support team at support@ferbz.com for a quick walkthrough. Your next bridal booking is just a message away.