Know exactly which customers you're keeping and losing
Ferbz tracks every reminder sent, every follow-up recovered, and every customer who went silent — so you can make decisions based on data, not gut feel.
Retention Dashboard
June 2026
1,240
Reminders sent
347
Follow-ups recovered
89
Inactive customers
28%
Recovery rate
Follow-up rate — last 7 months
Inactive customers (90+ days)
Ravi Shankar
Monthly service
Priya Nair
Repeat order
Suresh Pillai
Follow-up visit
The metrics that actually matter
Most business owners track only daily revenue. Ferbz shows you the numbers that predict future revenue.
Follow-up rate
What percentage of customers who were due actually came back. The single best measure of your retention programme.
Recovered follow-ups
Follow-ups that came in within 7 days of a reminder. This is revenue that would have gone to a competitor.
Inactive customers
Customers who haven't come back in 90+ days. These are your reactivation targets for broadcast campaigns.
Customer lifetime value
Average total spend per customer over 12 months. Knowing this tells you how much each new customer is worth.
Month-over-month trend
Is retention improving or declining? Trend matters more than any single month's number.
Revenue from reminders
Total revenue from customers who were reminded. Proves the ROI of running Ferbz.
Start measuring what matters
Analytics are included in every Ferbz plan. No setup required.
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