Launch a Ganesh Chaturthi WhatsApp broadcast and fill your salon’s calendar with festive bookings

Below is a step‑by‑step walkthrough that shows exactly what you see and click inside Ferbz when you launch a Ganesh Chaturthi WhatsApp broadcast. Imagine you run Shree Salon & Spa in Pune, with 3 stylists and a client base of 1,250. You want to promote a “Ganesh Chaturthi Glam Package” (hair cut + deep conditioning + styling) at a 15 % discount, valid for bookings made between 30 Sept and 5 Oct.

1. Prepare the WhatsApp template

1. From the left navigation bar, click Automation → Templates.

2. Choose Create New Template.

3. Select Text + Button (the button will open your booking page).

4. Fill in the fields:

   Header: “🌺 Ganesh Chaturthi Glam Offer 🌺”
   Body: “Namaste {{client_name}}! Celebrate Ganpati with a fresh look. Get 15 % off our Glam Package if you book before 5 Oct. Click below to lock your slot.”
   Button: “Book Now” → URL: https://shreesalon.in/ganesh‑glam

5. Save the template. Ferbz automatically registers it with WhatsApp Business API, so you’ll see a green Approved badge within minutes.

2. Build the audience filter

1. Click Clients on the left menu.

2. Press Filter → set conditions:

   Last Booking Date is after 01‑Jul‑2024 AND Last Booking Date is before 30‑Sept‑2024
   Package Purchased contains “Glam Package”

   This returns 312 clients who have bought the package in the last three months – the perfect group to upsell a festive add‑on.

3. Click Save Filter → name it Ganesh Chaturthi – Glam Buyers.

3. Create the broadcast

1. Navigate to Broadcasts from the main sidebar.

2. Click New Broadcast.

3. In the Audience dropdown, select the saved filter Ganesh Chaturthi – Glam Buyers.

4. In the Message section, choose the template you approved earlier (“Ganesh Chaturthi Glam Offer”).

5. Set the Schedule:

   Date: 30‑Sept‑2024
   Time: 10:00 AM (local IST)

6. Review the Cost line at the bottom – it will show 312 credits (one per client). Ensure your prepaid wallet has at least that many credits; if not, click Top‑up and add ₹299 for 350 credits.

7. Click Send Now (or Schedule) to lock the broadcast.

4. Monitor delivery

1. Open the Reminders board.
2. Switch the view to Broadcasts (top‑right toggle).
3. You will see three columns: Scheduled, Sent, Failed.
4. After 10 minutes, the status moves to Sent with a green tick; click any row to see the exact WhatsApp status (sent, delivered, read).

If a few messages show Failed, Ferbz automatically retries once. You can also re‑send manually from the same board.

5. Follow‑up with automation (optional)

If you want to nudge clients who didn’t open the broadcast, you can create a quick Automation journey:

1. Go to Automation → Create Journey.
2. Trigger: Days Since Broadcast Sent = 2 (i.e., two days after the Ganesh Chaturthi broadcast).
3. Action: Send WhatsApp using a simple “Reminder – Your 15 % discount expires tomorrow!” template.

Enroll the same filtered list, and Ferbz will automatically add any client who opened the first broadcast to the journey.

Worked Example – Shree Salon & Spa

Step	Action	Screen	Outcome
1	Create template “Ganesh Chaturthi Glam Offer”	Automation → Templates	Approved template ready
2	Filter clients who bought Glam Package in last 90 days	Clients → Filter	312 clients selected
3	New Broadcast → audience = filter, template = above, schedule = 30‑Sept 10 AM	Broadcasts → New Broadcast	312 credits reserved
4	Top‑up ₹299 for 350 credits (wallet now 350)	Wallet top‑up	Sufficient balance
5	Click Schedule → broadcast queued	Broadcasts list	Status = Scheduled
6	After send, Reminders board shows 312 Sent, 0 Failed	Reminders board	Live delivery stats
7	Automation journey “2‑day reminder” created, auto‑enrolls 78 clients who didn’t read	Automation → Journeys	Additional 78 reminders sent, costing 78 credits

Total credit consumption for the campaign: 312 (broadcast) + 78 (follow‑up) = 390 credits. With the ₹799 wallet (1,000 credits) you still have 610 credits for future reminders or bookings.

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Time saved – Before Ferbz, a salon owner would export the client list to Excel, copy‑paste phone numbers into a bulk‑WhatsApp web session, and manually send the same message to each number. For 312 clients, that process takes roughly 2 hours (including copy‑pasting, handling delivery errors, and tracking reads). With the Broadcasts module, the whole operation completes in under 5 minutes – from template approval to scheduled send.

Revenue recovered – Assume Shree Salon’s average ticket size for the Glam Package is ₹2,500. If only 12 % of the 312 recipients book before the discount expires, that yields 38 bookings → ₹95,000 of additional revenue. Without a broadcast, the same salon typically sees a 4 % conversion from ad‑hoc phone calls, i.e., 12 bookings → ₹30,000. The broadcast adds ₹65,000 in net sales for a credit cost of 312 credits (≈₹89). The ROI is therefore ≈₹730 per credit spent.

Fewer manual errors – Manual WhatsApp blasts often result in duplicated numbers, wrong formatting, or missed opt‑outs, leading to compliance risk and wasted effort. Ferbz’s filtered audience pulls directly from the Clients database, guaranteeing that every phone number is valid, opted‑in, and up‑to‑date. The Reminders board instantly flags any failed sends, so you can re‑target without guessing.

Compliance and branding – Because messages are dispatched via the official WhatsApp Business API, they carry the verified “Shree Salon” business name, a professional profile picture, and a clickable “Book Now” button. This eliminates the “personal‑number” perception that can erode trust during festive promotions.

Scalable for any season – The same workflow can be reused for Diwali, Navratri, or local fairs. You only need to swap the template text and adjust the date filter. The credit‑based wallet means you pay only for what you send, without a fixed monthly fee that would penalise low‑volume salons.

Overall, the Ganesh Chaturthi WhatsApp broadcast turns a chaotic, time‑intensive marketing task into a few clicks, drives a measurable lift in festive bookings, and keeps the salon’s calendar full while staying within a transparent prepaid credit model.

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Launching a Ganesh Chaturthi WhatsApp broadcast is just a few clicks away. Sign in to your Ferbz dashboard, create a festive template, filter the right clients, and schedule the send—all while paying only for the messages you actually deliver.

Start your free trial now at https://dashboard.ferbz.com/. If you need help setting up the first broadcast or topping up credits, drop a line to support@ferbz.com – our onboarding team will walk you through the process and ensure your salon’s calendar stays packed throughout the festive season.