How Rangoli Roots Salon Cut No-Shows 27% and Boosted Ganesh Chaturthi Bookings with Ferbz — a timely lift for festive footfall
Rangoli Roots Salon used Ferbz to automate appointment confirmations and follow‑ups, reducing missed bookings and driving a surge in festive‑season visits.
01 — THE CHALLENGE
Before Ferbz, the salon relied on manual phone calls and handwritten logs, leading to frequent no‑shows and limited visibility into client history during the busy Ganesh Chaturthi period.
High no‑show rate
Clients often forgot their slots, causing a 30% no‑show rate that hurt daily revenue.
Fragmented client data
Customer contact details and service history were stored in separate notebooks, making personalized outreach difficult.
Manual follow‑ups
Staff spent an average of 3 hours each day sending reminder messages individually.
02 — THE SOLUTION
Ferbz unified the salon’s operations with a single platform, automating confirmations, reminders, and post‑service messaging via the official WhatsApp Business API.
Appointments
Clients book online and receive instant WhatsApp confirmations, cutting the need for phone calls.
Automation
The salon set up a three‑step WhatsApp journey—reminder, day‑of‑check‑in, and post‑visit thank‑you—using plain‑English goals.
Broadcasts
A festive Ganesh Chaturthi offer was sent to all clients with delivery and read stats tracked in real time.
Customer records (CRM)
Every client’s visit history and contact info are now stored in a single digital profile.
Automated WhatsApp flows slashed manual effort and turned reminders into a revenue‑preserving engine.
03 — THE RESULTS
27%
Reduction in No-Shows
42%
Increase in Ganesh Chaturthi Bookings
3.2x
WhatsApp Response Rate
12
Hours Saved per Week
Ferbz turned our chaotic booking process into a smooth, automated flow—our staff can focus on styling, not chasing appointments.
— Neha Deshmukh
Owner, Rangoli Roots Salon
Rangoli Roots Salon offers traditional Indian hair and beauty services in the heart of Ujjain.
- Industry
- Salon
- Location
- Ujjain, India
Stop losing customers to forgetfulness.
Ferbz runs the reminders. You run the business. Free to start — no card needed.
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