CASE STUDY

How Greenfield Pharmacy Cut Appointment No-Shows by 33% with Ferbz — a specific, benefit-led headline

Greenfield Pharmacy used Ferbz to automate WhatsApp confirmations and follow‑ups, slashing no‑show rates and freeing staff time.

Greenfield PharmacyPharmacyYork, United Kingdom
33%Reduction in Appointment No-Shows

01 — THE CHALLENGE

Greenfield Pharmacy, a neighbourhood pharmacy with a busy vaccination clinic, struggled with patients missing booked appointments, leading to wasted staff hours and lost revenue.

01

High no‑show frequency

Around one in three booked vaccination slots were unattended, causing staffing inefficiencies.

02

Manual reminders

Staff spent up to 2 hours each day calling patients individually to confirm or reschedule.

03

Limited insight

The pharmacy had no clear view of how reminder messaging impacted attendance or repeat visits.

02 — THE SOLUTION

Ferbz combined its Appointments, Automation, Broadcasts and Retention analytics modules to create a fully automated WhatsApp reminder journey.

Appointments

The booking calendar sent an instant WhatsApp confirmation with a calendar link for every new appointment.

Automation

A plain‑English goal—“remind patients 24 h before and reconfirm 2 h prior”—generated a multi‑step WhatsApp follow‑up journey.

Broadcasts

One‑off reminder broadcasts were scheduled for the day before each slot, with delivery and read stats tracked in real time.

Retention analytics

The dashboard correlated reminder read rates with attendance, showing a clear lift in show‑up percentages.

Automated WhatsApp reminders reduced manual call time and cut no‑shows dramatically.

03 — THE RESULTS

33%

Reduction in Appointment No-Shows

58%

Increase in WhatsApp Read Rate

1.9x

More Patients Attending Follow‑Up Visits

12+

Hours Saved per Week

Since switching to Ferbz, our staff no longer spend hours chasing appointments – the automated WhatsApp flow does it for us, and our patients appreciate the timely reminders.

Emily Clarke

Owner, Greenfield Pharmacy

ABOUT THE BUSINESS

Greenfield Pharmacy is a community‑focused pharmacy in York offering prescription services, vaccinations, and health advice.

Industry
Pharmacy
Location
York, United Kingdom

Stop losing customers to forgetfulness.

Ferbz runs the reminders. You run the business. Free to start — no card needed.

14-DAY TRIAL · SETUP UNDER 30 MIN · CANCEL ANYTIME

MORE CASE STUDIES

Continue reading

WE USE ANALYTICS COOKIES TO UNDERSTAND HOW VISITORS INTERACT WITH THIS PAGE. NO PERSONAL DATA IS SHARED. PRIVACY POLICY