How Elmwood Pharmacy Cut Appointment No-Shows by 27% During Ganesh Chaturthi with Ferbz — a specific, benefit-led headline
Elmwood Pharmacy used Ferbz to automate WhatsApp confirmations and follow‑ups for festive health checks, reducing missed appointments.
01 — THE CHALLENGE
Elmwood Pharmacy, a neighbourhood pharmacy in York, saw a surge in appointment bookings for health checks tied to Ganesh Chaturthi celebrations, but struggled with a 22% no‑show rate.
High no‑show rate
Patients often forgot or missed their booked slots, leading to lost revenue and wasted staff time.
Manual reminders
Staff spent 3‑4 hours each week sending individual WhatsApp messages to confirm appointments.
Limited insight
There was no easy way to track which reminders were read or acted upon.
02 — THE SOLUTION
Ferbz streamlined the entire appointment flow with WhatsApp‑based automation, from booking confirmation to post‑visit follow‑up.
Appointments
Patients booked via the calendar and received an instant WhatsApp confirmation.
Automation
Ferbz generated a three‑step reminder journey (24 h before, 2 h before, and a day‑after check‑in) in plain English.
Broadcasts
A one‑off festive health‑check broadcast was sent to all patients with Ganesh Chaturthi offers.
Retention analytics
The pharmacy tracked no‑show rates, revenue per appointment, and WhatsApp read stats in real time.
Automated WhatsApp reminders cut missed appointments without extra staff effort.
03 — THE RESULTS
27%
Reduction in Appointment No‑Shows
34%
Increase in Revenue per Appointment
2.4x
WhatsApp Read Rate
3.5
Hours Saved per Week
The WhatsApp journeys set up in minutes have turned our festive surge into real sales – no more chasing patients after they book.
— Claire Whitfield
Owner, Elmwood Pharmacy
Elmwood Pharmacy is a community‑focused pharmacy in York offering prescription services, health checks, and seasonal wellness programs.
- Industry
- Pharmacy
- Location
- York, United Kingdom
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