How Coastal Care Pharmacy Reduced Appointment No‑Shows by 31% during Ganesh Chaturthi Festive Surge with Ferbz — a specific, benefit-led headline
Coastal Care Pharmacy used Ferbz to automate festive appointment reminders and follow‑ups, slashing no‑shows during the Ganesh Chaturthi rush.
01 — THE CHALLENGE
Ahead of Ganesh Chaturthi, Coastal Care Pharmacy expected a spike in vaccination and health‑check bookings, but past festivals saw a 20%‑plus no‑show rate that hurt revenue and staff scheduling.
Manual reminders
Staff sent individual SMS or calls, which often arrived late or were missed entirely.
Fragmented patient data
Customer histories were stored in separate spreadsheets, making targeted follow‑ups impossible.
No‑show tracking
Without real‑time analytics, the pharmacy couldn’t see which reminders were effective.
02 — THE SOLUTION
Ferbz unified patient records, automated WhatsApp confirmations, and built a multi‑step follow‑up journey to keep patients engaged before and after their appointments.
Appointments
Bookings generated automatic WhatsApp confirmations with calendar links.
Automation
A plain‑English goal—"remind patients 2 days before and thank them after"—produced a timed WhatsApp flow.
Broadcasts
One‑off festive health‑tip messages were scheduled, with delivery and read stats visible instantly.
Retention analytics
The dashboard showed a clear drop in no‑shows and a rise in repeat visits.
The coordinated WhatsApp journey cut no‑shows without extra staff time.
03 — THE RESULTS
31%
Reduction in No‑Shows
44%
Increase in Patient Engagement Rate
1.8x
More WhatsApp Responses
12
Hours Saved per Week
Ferbz took the guesswork out of reminders – we saw fewer empty slots and our team could focus on care, not chasing patients.
— Mia Thompson
Owner, Coastal Care Pharmacy
Coastal Care Pharmacy is a neighborhood health hub offering vaccinations, prescriptions, and wellness advice in Byron Bay.
- Industry
- Pharmacy
- Location
- Byron Bay, Australia
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