CASE STUDY

How Mehta Electronics Increased Repeat Sales by 42% with Ferbz

See how a local electronics store automated customer engagement and built a more consistent repeat-sales engine with Ferbz.

Mehta ElectronicsElectronics RetailBengaluru, India
42%Increase in Repeat Sales

01 — THE CHALLENGE

Mehta Electronics had a strong base of walk-in customers but struggled to bring them back consistently. Follow-ups were largely manual, which meant customers often disappeared after the initial purchase.

01

No consistent follow-ups

Customer conversations were handled manually, making it difficult to maintain communication after a purchase.

02

Low repeat purchases

Customers often returned only when they had a new immediate need.

03

Manual communication

Staff spent significant time sending WhatsApp messages and reminders by hand.

02 — THE SOLUTION

Ferbz gave Mehta Electronics a system for staying in touch with every customer without adding to the staff's daily workload — automating the follow-ups that used to fall through the cracks.

Customer Segmentation

Grouping customers by purchase history and interest so follow-ups stay relevant.

Automated WhatsApp Campaigns

Scheduled, personalised campaigns that reach customers without manual sending.

Smart Follow-ups

Reminders triggered automatically at the right interval for each customer.

Campaign Tracking

Open and reply rates surfaced automatically so staff know what's working.

Ferbz helped Mehta Electronics stay top-of-mind without adding more manual work.

03 — THE RESULTS

42%

Increase in Repeat Sales

68%

Customer Engagement Rate

2.5×

More WhatsApp Responses

20+

Hours Saved per Week

Ferbz has been a game changer for our business. The automated campaigns and follow-ups help us stay connected with our customers without extra effort.

Raj Mehta

Owner, Mehta Electronics

ABOUT THE BUSINESS

Mehta Electronics is a local electronics retailer in Bengaluru offering consumer electronics and home appliances.

Industry
Electronics Retail
Location
Bengaluru, India

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