How Rangoli Threads Boosted WhatsApp Response Rate by 47% with Ferbz — a specific, benefit-led headline
Rangoli Threads used Ferbz to automate festive booking confirmations and follow‑ups, turning WhatsApp messages into a steady stream of repeat sales during Ganesh Chaturthi.
01 — THE CHALLENGE
Rangoli Threads, a small boutique selling ethnic wear, saw a surge in footfall for Ganesh Chaturthi but struggled to confirm appointments and remind customers, leading to many missed sales and low post‑visit engagement.
Manual booking confirmations
Staff had to call each customer to confirm festive appointments, causing delays and errors.
No‑show appointments
Without automated reminders, about 30% of booked slots were empty on the day.
Fragmented customer data
Purchase history and contact details lived in separate spreadsheets, making targeted messaging impossible.
02 — THE SOLUTION
Ferbz unified Rangoli Threads’ sales, CRM, appointments and messaging, letting the owner set up a festive automation that handled everything from booking to post‑sale follow‑up via WhatsApp.
Appointments
Customers booked slots on a calendar and received instant WhatsApp confirmations through the official Business API.
Automation
The owner described a Ganesh Chaturthi follow‑up goal and Ferbz generated a multi‑step WhatsApp journey, including reminders and a post‑sale thank‑you.
Broadcasts
A one‑time festive offer broadcast was scheduled, with real‑time delivery and read stats.
Retention analytics
Ferbz tracked repeat visits and messaging effectiveness, showing a clear lift in engagement.
The automated WhatsApp flow turned a manual, error‑prone process into a reliable, data‑driven system.
03 — THE RESULTS
47%
Increase in WhatsApp Response Rate
32%
Reduction in No‑Shows
1.8x
Repeat‑Visit Rate during the festival week
12
Hours Saved per Week
Ferbz took the chaos out of our Ganesh Chaturthi rush; customers now confirm instantly and we see almost half again as many replies to our messages.
— Amit Joshi
Owner, Rangoli Threads
Rangoli Threads is a boutique specializing in handcrafted ethnic apparel for women in Ujjain.
- Industry
- Fashion Retail
- Location
- Ujjain, India
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