How Pankh Boutique Turned a Viral Instagram Post into a 34% Boost in Repeat Sales with Ferbz — a specific, benefit-led headline
Pankh Boutique used Ferbz to capture the buzz from a customer’s viral Instagram post and launch an automated WhatsApp referral journey, driving a measurable lift in repeat purchases.
01 — THE CHALLENGE
Pankh Boutique, a small women’s clothing store, relied on word‑of‑mouth and occasional Instagram shares but had no systematic way to turn spontaneous social buzz into repeat business.
Untracked referrals
When a customer posted a video of a dress going viral, the boutique could not identify who saw it or follow up with them.
Manual follow‑ups
Staff had to manually note sales, send thank‑you messages, and hope customers returned.
Low repeat‑visit rate
Only 22% of customers made a second purchase within three months, limiting revenue growth.
02 — THE SOLUTION
Ferbz gave Pankh Boutique a unified platform to capture each Sale, enrich Customer profiles, and automate a multi‑step WhatsApp journey that turned the viral moment into a structured referral and retention flow.
Billing (New Sale)
Each Sale generated a shareable receipt that automatically started a reminder clock.
Customer records (CRM)
All purchase history and contact details were stored on a single Customer profile.
Automation
The owner described the goal – “thank the sharer, invite their friends, and offer a discount after the first repeat” – and Ferbz built the WhatsApp journey.
Broadcasts
A one‑off broadcast was sent to the viral post’s commenters with a personalized link, tracked for delivery and read rates.
The automated WhatsApp flow turned a single viral post into a steady pipeline of returning Customers.
03 — THE RESULTS
34%
Increase in Repeat Sales
58%
Open Rate on Broadcasts
2.4x
WhatsApp Response Rate
12
Hours Saved per Week
After the Instagram video blew up, Ferbz let us instantly capture the excitement, send a thank‑you, and bring those new eyes back as paying Customers – all without extra manual work.
— Aditi Mehra
Owner, Pankh Boutique
Pankh Boutique is a curated women’s clothing store in Udaipur, offering contemporary Indian wear and accessories.
- Industry
- Fashion Retail
- Location
- Udaipur, India
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