How Mithraa Boutique Reduced No-Shows by 32% with Ferbz — a specific, benefit-led headline
Mithraa Boutique used Ferbz to automate appointment reminders and follow‑ups for Ganesh Chaturthi bookings, cutting no‑shows and driving more repeat visits.
01 — THE CHALLENGE
The boutique relied on manual phone calls and paper slips for festive appointment bookings, leading to missed slots and uneven footfall during Ganesh Chaturthi.
Manual reminders
Staff had to call each customer individually, consuming time and often missing the right window.
Low attendance
Around 28% of customers who booked a try‑on session did not show up, hurting sales during the peak festival.
No insight on repeat behaviour
Without a unified CRM, the owner could not track which customers returned after the festival.
02 — THE SOLUTION
Ferbz linked the boutique’s booking calendar to WhatsApp Business API, automating confirmations, reminders, and post‑visit follow‑ups.
Appointments
Customers booked slots online and received instant WhatsApp confirmations.
Automation
Ferbz generated a three‑step reminder journey (24 h, 4 h, and 1 h before the slot).
Broadcasts
A festive‑themed broadcast was sent to all customers, showcasing new Ganesh Chaturthi collections.
Retention analytics
The owner could see repeat‑visit rates and message effectiveness in a single dashboard.
The automated WhatsApp workflow freed staff and kept customers engaged without extra manual effort.
03 — THE RESULTS
32%
Reduction in No‑Shows
58%
Increase in Customer Engagement Rate
1.9x
More WhatsApp Responses
12+
Hours Saved per Week
Ferbz turned our chaotic festive bookings into a smooth, automated flow – we finally have the staff time to focus on styling customers.
— Arun Patel
Owner, Mithraa Boutique
Mithraa Boutique is a small, appointment‑driven clothing store specializing in ethnic wear for festivals and celebrations.
- Industry
- Fashion Retail
- Location
- Ujjain, India
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