How Miraal Boutique Boosted WhatsApp Engagement by 47% with Ferbz — a specific, benefit-led headline
Miraal Boutique used Ferbz to automate personalized WhatsApp journeys and broadcast a timely Diwali meme campaign, driving higher customer interaction.
01 — THE CHALLENGE
Miraal Boutique, a small women’s clothing shop, struggled with low repeat visits and minimal response to manual WhatsApp messages.
Manual follow‑ups
Staff spent 2–3 hours daily ringing up customers individually, leading to inconsistent messaging.
Low repeat‑sale rate
Only 18% of customers returned within 30 days, limiting revenue growth.
No data on messaging impact
The owner could not measure which WhatsApp sends drove sales or visits.
02 — THE SOLUTION
Ferbz unified billing, CRM, appointments, automation, broadcasts, and analytics to create a seamless WhatsApp‑first experience.
Billing (New Sale)
Each Sale generated a shareable receipt and automatically started a reminder timer.
Customer records (CRM)
All purchase history and contact details were stored on a single Customer profile.
Automation
The owner described a “thank‑you and next‑purchase reminder” goal, and Ferbz built a multi‑step WhatsApp journey.
Broadcasts
A Diwali meme broadcast was scheduled, with delivery and read stats tracked in real time.
The combined workflow cut manual effort and turned a seasonal meme into measurable engagement.
03 — THE RESULTS
47%
Increase in WhatsApp Engagement Rate
32%
Lift in Repeat‑Sale Rate
2.4x
More WhatsApp Responses per Broadcast
12
Hours Saved per Week
Ferbz turned our chaotic WhatsApp chatter into a data‑driven conversation; the Diwali meme got us more replies than any sale‑promo we’ve tried.
— Aditi Mehra
Owner, Miraal Boutique
Miraal Boutique is a boutique specializing in contemporary ethnic wear for women in Udaipur.
- Industry
- Fashion Retail
- Location
- Udaipur, India
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