CASE STUDY

How Maple Leaf Atelier Boosted WhatsApp Response Rate by 42.7% with Ferbz — a specific, benefit-led headline

Maple Leaf Atelier used Ferbz to automate appointment reminders and post‑sale follow‑ups, driving higher response rates on WhatsApp.

Maple Leaf AtelierFashion RetailLakeside, Canada
42.7%Increase in WhatsApp Response Rate

01 — THE CHALLENGE

The boutique struggled with low engagement after bookings and missed opportunities to re‑engage customers who hadn’t returned for new collections.

01

Low post‑sale engagement

Only about a third of customers opened the receipt link, limiting upsell chances.

02

Appointment no‑shows

Around 18% of booked fittings never materialized, hurting staff efficiency.

03

Manual follow‑ups

Staff spent hours each week dialing or texting customers individually.

02 — THE SOLUTION

Ferbz combined its WhatsApp‑powered modules to automate reminders, personalize follow‑ups, and give the owner clear analytics.

Appointments

Bookings generate automatic WhatsApp confirmations with calendar links.

Automation

A plain‑English goal (“thank customers and suggest new arrivals”) created a multi‑step WhatsApp journey.

Broadcasts

One‑off seasonal promos were sent with delivery and read statistics.

Retention analytics

The dashboard tracked repeat visits, revenue lift, and messaging effectiveness.

The integrated workflow cut manual effort and lifted response rates without extra staff.

03 — THE RESULTS

42.7%

Increase in WhatsApp Response Rate

31%

Reduction in Appointment No‑Shows

2.4x

More Repeat Purchases

12

Hours Saved per Week

Ferbz turned our scattered reminders into a seamless conversation flow – our customers reply faster and come back for new pieces.

Ethan McLeod

Owner, Maple Leaf Atelier

ABOUT THE BUSINESS

Maple Leaf Atelier is a small boutique in Lakeside offering curated women's apparel and custom fittings.

Industry
Fashion Retail
Location
Lakeside, Canada

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