CASE STUDY

How Koala Cove Raised WhatsApp Replies 46% with Ferbz

Koala Cove used Ferbz to automate festive booking confirmations and follow‑ups, driving higher reply rates and repeat visits during Ganesh Chaturthi.

Koala CoveFashion RetailBayside, Australia
46%Increase in WhatsApp Reply Rate

01 — THE CHALLENGE

Koala Cove, a small boutique selling locally‑made apparel, saw a surge in footfall for Ganesh Chaturthi but struggled to keep appointment confirmations and post‑sale follow‑ups organized, leading to missed repeat sales.

01

Manual confirmations

Staff had to phone each customer to confirm try‑on appointments, causing delays and occasional double‑bookings.

02

Inconsistent follow‑ups

After a sale, reminders were sent manually, resulting in low response rates and forgotten repeat visits.

03

No insight into messaging impact

The owner could not measure how WhatsApp outreach affected repeat sales or revenue.

02 — THE SOLUTION

Ferbz streamlined Koala Cove’s customer flow with automated WhatsApp communications tied directly to sales and appointments.

Appointments

Bookings auto‑generated a WhatsApp confirmation with calendar link.

Automation

A plain‑English goal (“thank customers and invite them back after 7 days”) produced a multi‑step WhatsApp journey.

Broadcasts

One‑off festive offers were sent to all customers with delivery and read stats.

Retention analytics

Revenue, repeat‑visit rate, and messaging effectiveness were tracked in real time.

The integrated workflow turned every Sale into an automated, timed WhatsApp conversation.

03 — THE RESULTS

46%

Increase in WhatsApp Reply Rate

28%

Lift in Repeat Sales

3.2x

Revenue per Returning Customer

12

Hours Saved per Week

Ferbz gave us a reliable way to stay in touch without drowning in manual messages – our customers love the timely WhatsApp nudges.

Mia Patel

Owner, Koala Cove

ABOUT THE BUSINESS

Koala Cove is a boutique in Bayside offering handcrafted clothing and accessories for the local community.

Industry
Fashion Retail
Location
Bayside, Australia

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