How Ivory Loom Boosted Repeat Sales by 32% with Ferbz — a specific, benefit-led headline
A small boutique turned a viral Instagram Reel into in‑store traffic and used Ferbz to automate follow‑ups, driving a measurable lift in sales.
01 — THE CHALLENGE
Ivory Loom had a sudden surge of interest after a Reel showcasing a limited‑edition coat went viral, but they struggled to convert online buzz into repeat footfall and manage appointment bookings for personal styling sessions.
Untracked footfall
The boutique had no way to link Instagram clicks to in‑store visits, making it hard to measure ROI.
Manual follow‑ups
Staff spent hours texting customers individually after each styling appointment, leading to missed messages.
Low repeat rate
Only 18% of customers returned within 30 days, below the owner’s target.
02 — THE SOLUTION
Ferbz stitched together the boutique’s sales, CRM, appointments and WhatsApp communications into a single workflow, turning viral interest into a repeat‑business engine.
Billing (New Sale)
Each sale generated a shareable receipt and automatically started a reminder timer for follow‑up.
Customer records (CRM)
All purchase history and contact details were stored on a single profile for instant reference.
Appointments
The booking calendar sent automatic WhatsApp confirmations, reducing no‑shows.
Automation
Ferbz drafted a multi‑step WhatsApp journey that thanked customers, suggested accessories and offered a 10% return‑visit coupon.
The automated WhatsApp flow turned a one‑off viral spike into a steady stream of repeat customers.
03 — THE RESULTS
32%
Increase in Repeat Sales
58%
Customer Engagement Rate
2.4x
WhatsApp Response Rate
12
Hours Saved per Week
Ferbz gave us the tools to keep the conversation going after a Reel goes viral, and the repeat‑sale lift speaks for itself.
— Emma Whitfield
Owner, Ivory Loom Boutique
Ivory Loom Boutique is a curated women’s clothing shop in Bexleyheath, offering personalized styling appointments.
- Industry
- Fashion Retail
- Location
- Bexleyheath, United Kingdom
Stop losing customers to forgetfulness.
Ferbz runs the reminders. You run the business. Free to start — no card needed.
14-DAY TRIAL · SETUP UNDER 30 MIN · CANCEL ANYTIME
MORE CASE STUDIES
Continue reading
Case Study
How Sparsh Tech Store Cut Appointment No-Shows by 27% with Ferbz — a WhatsApp‑Powered Scheduling Fix
Read Case Study →
Case Study
How Pixel Pulse Electronics Cut Missed Follow‑Ups by 31% with Ferbz — a WhatsApp Automation Win
Read Case Study →
Case Study