How Willow & Bean Café Cut Order No-Shows by 32% with Ferbz — a specific, benefit-led headline
Willow & Bean Café used Ferbz to automate WhatsApp confirmations and follow‑ups, dramatically lowering missed reservations.
01 — THE CHALLENGE
The independent café relied on phone calls and handwritten notes for bookings, leading to frequent no‑shows and lost revenue.
Manual confirmations
Staff had to call each customer to confirm reservations, which was time‑consuming and error‑prone.
No‑show tracking
Without automated reminders, the café could not measure or act on missed appointments.
Limited repeat business
Customer histories were scattered, making it hard to target loyal patrons with offers.
02 — THE SOLUTION
Ferbz introduced a suite of WhatsApp‑based tools that streamlined booking, reminders, and post‑visit engagement.
Appointments
Customers book via an online calendar and receive an instant WhatsApp confirmation.
Automation
Ferbz generated a multi‑step reminder journey – a reminder 24 hours before, a check‑in message the morning of, and a thank‑you after the visit.
Broadcasts
The owner sent targeted weekly specials to segmented groups, tracking delivery and read rates.
Retention analytics
Dashboard reports showed a clear lift in repeat visits and the impact of each WhatsApp campaign.
Automated WhatsApp reminders alone trimmed no‑shows by nearly a third.
03 — THE RESULTS
32%
Reduction in Order No-Shows
58%
Increase in Repeat Visit Rate
3.4x
WhatsApp Response Rate vs. Phone Calls
12
Hours Saved per Week
Ferbz turned our chaotic booking system into a smooth, WhatsApp‑driven process – we’re seeing fewer empty tables and happier regulars.
— Emily Clarke
Owner, Willow & Bean Café
Willow & Bean Café is a family‑run coffee shop in York offering specialty brews and homemade pastries.
- Industry
- Café
- Location
- York, United Kingdom
Stop losing customers to forgetfulness.
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