How Saffron Sip Café Turned a Viral Post into 41.7% Boost in Referral Conversions with Ferbz — a specific, benefit-led headline
Saffron Sip Café used Ferbz to capture a spontaneous Instagram shout‑out and launch an automated WhatsApp referral flow that lifted conversions.
01 — THE CHALLENGE
The café relied on word‑of‑mouth and occasional social posts, but had no way to turn those moments into repeat visits or tracked referrals.
Unstructured referrals
When a customer posted a photo that went viral, the staff could not capture the contact info or follow up systematically.
Low repeat‑visit rate
Only 22% of first‑time guests returned within a month, limiting revenue growth.
Manual follow‑ups
Staff spent 3–4 hours weekly sending individual WhatsApp thank‑you messages, leading to inconsistent timing.
02 — THE SOLUTION
Ferbz linked the café’s CRM, automation and broadcast tools to create a seamless referral journey triggered by the viral post.
Customer records (CRM)
The guest’s Instagram handle was added to a profile, storing contact details for future outreach.
Automation
Owners described the goal “thank every guest who tags us and give them a referral code” and Ferbz built a multi‑step WhatsApp flow.
Broadcasts
A one‑off broadcast sent the referral code to all tagged Customers with delivery and read stats.
Retention analytics
The dashboard tracked referral redemption, repeat visits and messaging effectiveness.
The automated referral flow turned a single social moment into a steady stream of new orders.
03 — THE RESULTS
41.7%
Increase in Referral Conversions
28%
Rise in Repeat‑Visit Rate
3.2x
WhatsApp Response Rate
12
Hours Saved per Week
The viral post that once felt like a lucky break now fuels a repeatable referral engine – all without extra staff time.
— Aditi Mehra
Owner, Saffron Sip Café
Saffron Sip Café is a boutique coffee and snack spot in Udaipur, serving locally sourced brews and light bites.
- Industry
- Café
- Location
- Udaipur, India
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