How Riverbend Roast Café Boosted Pre‑Navratri Order Value by 34% with Ferbz — a specific, benefit‑led headline
Riverbend Roast Café used Ferbz to automate WhatsApp follow‑ups and broadcast seasonal offers, turning its September reset into a revenue lift.
01 — THE CHALLENGE
The café relied on manual cash‑register notes and occasional flyer drops, which left them unable to track repeat customers or send timely reminders for seasonal promotions.
Fragmented customer data
Each order was recorded on a paper receipt, making it impossible to view a customer’s purchase history or contact details in one place.
No automated follow‑up
After a sale, staff had to manually call or text patrons to remind them of upcoming offers, leading to missed opportunities.
Low seasonal engagement
September and pre‑Navratri promotions were announced only in‑store, resulting in low awareness and modest repeat traffic.
02 — THE SOLUTION
Ferbz unified billing, CRM, and WhatsApp communications, letting the owner design a multi‑step messaging journey for the September reset and Navratri prep.
Billing (New Sale)
Staff ring up each Order, automatically generating a shareable receipt that triggers the reminder clock.
Customer records (CRM)
Every Customer’s history and contact details are stored on a single profile accessible at checkout.
Automation
The owner described a goal – “remind shoppers of the Navratri snack bundle” – and Ferbz drafted a three‑step WhatsApp follow‑up journey.
Broadcasts
A one‑off September reset offer was scheduled, delivering bulk WhatsApp messages with real‑time delivery and read stats.
The coordinated WhatsApp flow turned a one‑time promotion into repeat purchases throughout the festive period.
03 — THE RESULTS
34%
Increase in Average Order Value
58%
Open Rate on Broadcast Messages
2.4x
More WhatsApp Responses per Campaign
12+
Hours Saved per Week
Ferbz gave us a single place to see who’s buying what and let us talk to them on WhatsApp without lifting a finger – our Navratri bundle sold out in days.
— Megan Harper
Owner, Riverbend Roast Café
Riverbend Roast Café is a neighborhood coffee and snack spot in Laketown, known for its seasonal Indian‑inspired treats.
- Industry
- Café
- Location
- Laketown, United States
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