How Mithun Brew Café Cut Order No-Shows by 33% with Ferbz — a specific, benefit-led headline
Mithun Brew Café used Ferbz to turn a viral TikTok surge into repeat footfall by automating WhatsApp follow‑ups and streamlining bookings.
01 — THE CHALLENGE
A sudden TikTok video of the café’s signature masala latte drove a 250% spike in first‑time visitors, but the surge overwhelmed manual booking and follow‑up processes, leading to many missed reservations and low repeat visits.
Manual booking bottleneck
Staff struggled to confirm walk‑ins and online slots, causing a 28% no‑show rate during the viral week.
No post‑visit engagement
First‑time Customers received no automated thank‑you or reminder, so only 12% returned within a month.
No visibility into messaging impact
Without analytics, the owner could not gauge which WhatsApp campaigns drove repeat business.
02 — THE SOLUTION
Ferbz linked the café’s POS, CRM, and appointment calendar to automate WhatsApp journeys, giving staff a single view of each Customer and real‑time retention data.
Billing (New Sale)
Each Order generated a shareable receipt and automatically started a reminder timer.
Appointments
Bookings were synced to a calendar that sent instant WhatsApp confirmations.
Automation
The owner described a “thank‑you then 3‑day discount” goal and Ferbz built a multi‑step WhatsApp flow.
Retention analytics
Dashboard showed revenue, repeat‑visit rate, and message open rates per campaign.
The integrated WhatsApp workflow turned viral traffic into a steady stream of returning Customers.
03 — THE RESULTS
33%
Reduction in Order No‑Shows
48%
Increase in Repeat Visits within 30 Days
57%
WhatsApp Message Open Rate
12
Hours Saved per Week on Manual Calls
Ferbz gave us a simple way to keep the buzz alive – our customers now get a thank‑you and a discount reminder without us lifting a finger.
— Arun Mehta
Owner, Mithun Brew Café
Mithun Brew Café is a neighborhood spot in Udaipur serving specialty coffee and Indian‑inspired snacks.
- Industry
- Café
- Location
- Udaipur, India
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