How Mithra Café Boosted Referral Conversions by 34% with Ferbz — a specific, benefit-led headline
Mithra Café turned a viral Instagram post into a structured WhatsApp referral flow, lifting conversion of referred guests.
01 — THE CHALLENGE
Mithra Café relied on word‑of‑mouth and occasional social posts, but had no way to capture that buzz into repeat visits or track its impact.
Untracked word‑of‑mouth
Spontaneous referrals were never recorded, so the owner couldn’t measure their value.
Manual follow‑up
Staff had to call or text each new guest individually, leading to missed messages and low response rates.
Low repeat rate
Only 22% of first‑time guests returned within a month, despite high foot traffic.
02 — THE SOLUTION
Ferbz linked the viral post to an automated WhatsApp journey, using its CRM, Automation, Broadcasts, and Retention analytics modules.
CRM
Every new guest’s contact and order history were stored in a single profile.
Automation
The owner described a “thank‑you + referral discount” goal, and Ferbz built a multi‑step WhatsApp flow.
Broadcasts
A one‑off broadcast sent the referral link to all customers who had posted about the café.
Retention analytics
Ferbz tracked referral usage, repeat orders, and messaging effectiveness.
The automated referral journey turned social buzz into measurable sales without extra staff time.
03 — THE RESULTS
34%
Increase in Referral Conversions
28%
Rise in Repeat Visits within 30 Days
3.2x
WhatsApp Response Rate vs. Manual Calls
12
Hours Saved per Week
Ferbz gave us a simple way to capture the excitement from a single Instagram story and turn it into steady footfall – all through WhatsApp.
— Arjun Mehra
Owner, Mithra Café
Mithra Café is a family‑run café in Udaipur serving regional snacks and specialty coffees.
- Industry
- Café
- Location
- Udaipur, India
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