How Maple Creek Café Boosted WhatsApp Response Rate by 27% with Ferbz — a specific, benefit-led headline
Maple Creek Café used Ferbz to turn a viral Instagram Reel into steady foot traffic and higher engagement via WhatsApp.
01 — THE CHALLENGE
After a short‑form video of their signature maple latte went viral, Maple Creek Café saw a surge in online interest but struggled to convert viewers into paying Customers.
Untracked demand
Spikes in Instagram traffic did not translate into measurable in‑store orders because there was no way to capture contact details.
Low appointment bookings
The café offers limited‑capacity tasting sessions, and many reservations were missed or forgotten.
Manual follow‑up fatigue
Staff spent hours each week calling or texting Customers individually, leading to inconsistent messaging.
02 — THE SOLUTION
Ferbz gave Maple Creek Café a unified workflow that linked Instagram buzz to WhatsApp‑driven appointments and automated follow‑ups.
Customer records (CRM)
Every Instagram lead was added to a Customer profile with purchase history and contact info.
Appointments
The tasting sessions were booked through Ferbz’s calendar, which sent automatic WhatsApp confirmations.
Automation
The owner described a “welcome‑back journey” and Ferbz built a multi‑step WhatsApp sequence that nudged first‑time visitors to return.
Broadcasts
A scheduled WhatsApp broadcast announced the next viral‑inspired flavor, with real‑time delivery and read stats.
The integrated WhatsApp flow turned social spikes into repeat Orders with minimal manual effort.
03 — THE RESULTS
27%
Increase in WhatsApp Response Rate
34%
Reduction in Order No‑Shows
1.8x
More Repeat Orders per Customer
12
Hours Saved per Week
Ferbz turned our viral moment into a reliable pipeline – the automated WhatsApp chats keep customers coming back without us lifting a finger.
— Emily Chen
Owner, Maple Creek Café
Maple Creek Café is a neighborhood coffee shop in Lakeside, Canada, known for its locally sourced pastries and seasonal latte creations.
- Industry
- Café
- Location
- Lakeside, Canada
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