How Elderbrook Brew Reduced No-Shows by 27% with Ferbz — a specific, benefit-led headline
Elderbrook Brew used Ferbz to automate appointment reminders and follow‑ups, cutting no‑shows and boosting repeat visits.
01 — THE CHALLENGE
Elderbrook Brew, a small café with a busy morning coffee rush and a growing list of table‑booking customers, struggled with frequent no‑shows and limited visibility into repeat patronage.
High no‑show rate
Around 18% of booked tables never arrived, leaving empty seats and lost revenue.
Fragmented customer data
Orders and contact details were stored in separate registers, making targeted messaging difficult.
Manual follow‑up workload
Staff spent 3–4 hours each week sending reminder texts and thank‑you messages by hand.
02 — THE SOLUTION
Ferbz unified Elderbrook Brew’s sales, CRM, and appointment processes while automating WhatsApp communications.
Appointments
Bookings entered in the calendar trigger an automatic WhatsApp confirmation with a calendar link.
Automation
A plain‑English goal—‘remind customers 2 hours before their slot and thank them after their visit’—generated a multi‑step WhatsApp journey.
Broadcasts
Weekly specials were sent as scheduled bulk WhatsApp messages, tracked for delivery and read rates.
Retention analytics
Ferbz reported a 27% drop in no‑shows and showed a 19% lift in repeat‑visit rate over three months.
Automated WhatsApp reminders eliminated most last‑minute cancellations.
03 — THE RESULTS
27%
Reduction in No‑Shows
19%
Increase in Repeat‑Visit Rate
3.2x
WhatsApp Response Rate
12
Hours Saved per Week
Ferbz turned our booking chaos into a smooth, data‑driven flow – we now have full tables and more happy regulars.
— Emily Whitaker
Owner, Elderbrook Brew
Elderbrook Brew is a family‑run café in York offering specialty coffees, light bites, and a reservation‑only seating system.
- Industry
- Café
- Location
- York, United Kingdom
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