How Coastal Ember Café Cut Order No-Shows by 34% with Ferbz — a tailored approach to appointment management
Coastal Ember Café used Ferbz to streamline bookings and WhatsApp reminders around Ganesh Chaturthi, slashing no‑shows and boosting repeat visits.
01 — THE CHALLENGE
Running a small, counter‑driven café, Coastal Ember struggled with last‑minute cancellations, especially during the Ganesh Chaturthi festival when demand spiked.
High cancellation rate
Around 28% of booked tables were cancelled or never turned up, hurting revenue during peak festive days.
Fragmented customer data
Staff kept notes on paper, making it hard to track repeat customers or follow up after events.
Manual reminder process
Baristas had to call or text manually, consuming time and often missing the optimal reminder window.
02 — THE SOLUTION
Ferbz consolidated booking, billing, and messaging into a single WhatsApp‑based workflow, letting the owner set up automated, festival‑specific journeys with just a few clicks.
Appointments
Customers booked via an online calendar that sent instant WhatsApp confirmations.
Automation
Ferbz generated a multi‑step reminder journey for Ganesh Chaturthi, timing messages 24 hrs and 2 hrs before the reservation.
Billing
Each order generated a shareable receipt and automatically started the reminder clock.
Broadcasts
A one‑off festive menu broadcast reached all customers with delivery and read stats.
The automated WhatsApp flow eliminated manual calls and aligned reminders with peak booking times.
03 — THE RESULTS
34%
Reduction in Order No-Shows
22%
Increase in Repeat Visits during the festival week
3.2x
More WhatsApp Responses to promotional broadcasts
12+
Hours Saved per Week
Ferbz turned a chaotic festive rush into a smooth, automated experience – we finally stopped losing customers to last‑minute cancellations.
— Mia Thompson
Owner, Coastal Ember Café
Coastal Ember Café is a neighborhood café in Byron Bay serving specialty coffee and seasonal Indian-inspired snacks.
- Industry
- Café
- Location
- Byron Bay, Australia
Stop losing customers to forgetfulness.
Ferbz runs the reminders. You run the business. Free to start — no card needed.
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