How Cedar & Spice Café Boosted Festive Booking Revenue by 34.7% with Ferbz — a tailored approach to customer engagement
Cedar & Spice Café used Ferbz to automate WhatsApp confirmations and follow‑ups for Ganesh Chaturthi celebrations, turning seasonal footfall into repeat business.
01 — THE CHALLENGE
Before Ferbz, the café relied on manual phone calls and paper booking sheets, leading to missed confirmations, low repeat visits and under‑utilised festive promotions.
Manual booking bottleneck
Staff spent 30 minutes each morning reconciling phone bookings, causing delays and double‑bookings.
Low post‑event follow‑up
Customers who attended the Ganesh Chaturthi celebration rarely received any post‑visit messaging, limiting repeat orders.
No visibility into messaging impact
The owner could not measure how WhatsApp outreach affected revenue or repeat visits.
02 — THE SOLUTION
Ferbz introduced a suite of WhatsApp‑based tools that automated confirmations, nurtured customers after the event, and gave the owner real‑time analytics.
Appointments
Bookings were moved to Ferbz’s calendar, which sent automatic WhatsApp confirmations and reminders.
Automation
The owner described a goal – “thank guests and invite them back for a discount” – and Ferbz built a multi‑step WhatsApp follow‑up journey.
Broadcasts
A one‑off festive broadcast promoted a limited‑time discount, with delivery and read stats tracked instantly.
Retention analytics
Ferbz reported revenue, repeat‑visit rate and messaging effectiveness for the Ganesh Chaturthi period.
The combined automation turned a single festive surge into a steady lift in repeat sales.
03 — THE RESULTS
34.7%
Increase in Festive Booking Revenue
42%
Rise in Repeat‑Visit Rate (30‑day window)
3.2x
WhatsApp Response Rate vs. manual calls
12
Hours Saved per Week
Ferbz took the headache out of festive bookings and gave us a clear picture of what works – our Ganesh Chaturthi crowd turned into loyal regulars.
— Emily Hartley
Owner, Cedar & Spice Café
Cedar & Spice Café is a family‑run neighbourhood spot in York serving seasonal Indian‑inspired pastries and coffee.
- Industry
- Café
- Location
- York, United Kingdom
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