Drive Ganesh Chaturthi bookings with a single WhatsApp broadcast using Ferbz

Below is a step‑by‑step walkthrough of creating a Ganesh Chaturthi WhatsApp broadcast for a typical Indian spa, Shanti Bliss Spa in Pune. The example uses realistic numbers, a concrete offer, and the exact navigation paths inside Ferbz.

1. Prepare Your Offer and Template

1. Log in to the Ferbz dashboard (https://dashboard.ferbz.com/).

2. Click the Templates tab under Automation.

3. Select Create New Template.

4. Choose WhatsApp as the channel and pick a Transactional template type (required for business‑initiated messages).

5. Fill in the template body:

   🙏 Happy Ganesh Chaturthi! Celebrate with a 20% discount on any massage or facial booked before 30 Oct. Use code GANESH20. Reply “BOOK” to confirm your slot.
   

6. Save the template. Ferbz will automatically submit it to WhatsApp for approval; once approved (usually within a few minutes), it becomes available for broadcasts.

2. Build the Target List

1. Navigate to Clients → All Clients.

2. Click Filter and add the following conditions:

   • Last Booking Date is within the last 45 days (captures recent visitors who are still engaged).
   • Package Expiry is within the next 10 days OR Package Expiry is null (includes those whose current package is about to end and those on a pay‑per‑session model).
   • City is Pune (if you operate in multiple cities and want to limit to the local market).

3. The filtered view now shows 132 Clients.

4. Click Select All and then Add to Broadcast List. Ferbz creates a temporary list named “Ganesh Chaturthi Oct‑2026”.

3. Configure the Broadcast

1. Go to Broadcasts from the left‑hand menu.

2. Click New Broadcast.

3. In the Audience field, choose the list you just created (“Ganesh Chaturthi Oct‑2026”).

4. In the Template dropdown, select the approved “Ganesh Chaturthi Discount” template.

5. Schedule:

   • Date: 30 Oct 2026 (the day before the main festival).
   • Time: 10:00 AM IST (optimal open rate for WhatsApp messages).

6. Credits estimation: Ferbz shows a preview – 132 messages × 1 credit each = 132 credits. Ensure your wallet has at least this many credits; if not, click Top‑up and purchase a ₹299 pack (350 credits).

7. Optional Personalisation: Click Add Variable and map {{client_name}} to the client’s first name field. The final message will read “🙏 Happy Ganesh Chaturthi, Rohit! …”.

8. Click Save & Send. The broadcast status changes to Scheduled and appears on the Reminders board with a clock icon indicating the future send time.

4. Monitor Delivery

1. After 10 AM, refresh the Reminders board.

2. You will see three columns: Scheduled, Sent, Failed.

   • Sent: 128 messages (green check).
   • Failed: 4 messages (red exclamation).

3. Click the Failed entry to view details – typically “Invalid number” or “Opt‑out”. You can edit the client record in Clients and re‑add them to a future broadcast if the number becomes valid.

5. Track Conversions

1. Open Reports → Broadcast Performance.

2. Filter by the broadcast name “Ganesh Chaturthi Oct‑2026”.

3. The report shows:

   • Sent: 132
   • Delivered: 130 (98.5%)
   • Read: 115 (87.1%)
   • Clicks on tracking link: 42 (32.3% of reads)
   • Bookings created within 48 hours: 19

4. To see the bookings, go to Appointments → All Bookings and filter by Created At = “30 Oct 2026 – 1 Nov 2026”. You’ll see 19 new bookings, each automatically linked to the client’s profile and marked with a note “Booked via Ganesh Chaturthi broadcast”.

6. Follow‑up (Optional)

If you want to nurture the 42 clients who clicked the link but haven’t booked yet, you can quickly spin up an Automation journey:

1. From Automation, click Create Journey.
2. Set the trigger Days Since Last Broadcast Click = 1.
3. Add a WhatsApp message node: “We noticed you’re interested in our Ganesh Chaturthi offer. Book now and enjoy an extra 5% off – reply “YES”.”
4. Save and Activate.

Because Ferbz’s automation drafts the multi‑step flow in plain English, you can edit the message directly on the visual canvas and the journey will start for those 42 clients automatically.

Time saved

Before Ferbz, Shanti Bliss Spa’s manager, Priya, spent an average of 2 hours each festival season manually compiling client phone numbers from spreadsheets, copying them into a bulk‑SMS tool, and then calling anyone who didn’t respond. With the Broadcasts module, the same list is generated in under 5 minutes using built‑in filters, and the message is sent with a single click. Over a typical Ganesh Chaturthi campaign, Priya saves 115 minutes of repetitive work.

Revenue recovered

The 19 bookings that resulted from the broadcast generated ₹1,74,300 in revenue (average service value ≈ ₹9,180). Without a broadcast, Priya estimates that only 7 of those clients would have re‑booked on their own, meaning the broadcast recovered ₹1,04,580 that would otherwise be lost.

Reduced manual errors

Manual phone‑book handling often leads to 3–5% invalid numbers, causing missed opportunities. Ferbz’s Reminders board surfaces failed deliveries instantly, allowing Priya to correct contact details before the next campaign. In this example, only 4 out of 132 numbers failed (3.0%), a figure she can track month over month.

Precise measurement

Because every broadcast consumes a known number of credits, the cost per message is transparent (₹0.30 ≈ 1 credit). The 132‑message campaign cost ₹39.60 (132 credits × ₹0.30). With 19 bookings, the cost‑per‑booking is ₹2.08, far lower than the typical cost of a newspaper ad or flyer distribution in Tier‑2 cities.

Alignment with pain points

• Forgotten re‑booking: The broadcast directly reminds clients of the upcoming expiry of their packages, prompting immediate action.
• No automated expiry alerts: By filtering on “Package Expiry within 10 days”, the broadcast acts as a one‑time, high‑impact expiry alert without needing a full automation journey.
• Therapist paperwork: Each booking created from the broadcast is logged automatically in the Appointments calendar and linked to the appropriate Therapist record, eliminating the need for therapists to write down client preferences on paper.

Overall, the Ganesh Chaturthi WhatsApp broadcast turns a seasonal marketing effort into a data‑driven, low‑cost, and time‑efficient engine for repeat business.

Ready to turn Ganesh Chaturthi into a booking boost for your spa? Sign up for a free trial, load credits, and create your first WhatsApp broadcast in minutes. Visit the dashboard at https://dashboard.ferbz.com/, or email support@ferbz.com for a walkthrough. With Ferbz’s Broadcasts, you’ll reach every client at the right moment, track every response, and watch your re‑booking numbers rise – all without the hassle of manual calls or paper reminders.