Launch a Ganesh Chaturthi WhatsApp broadcast to fill your clinic’s schedule

Below is a step‑by‑step walkthrough of creating a Ganesh Chaturthi broadcast in Ferbz. Imagine Shree Health Clinic in Nagpur, a 7‑bed outpatient centre that sees about 35 patients a day. The owner, Dr. Mehta, wants to send a festive offer on 7 September to bring back patients who haven’t visited since the start of the month.

1. Prepare the Message Template

1. Log in to the Ferbz dashboard → Automation tab.

2. Click Templates → Add New Template.

3. Choose WhatsApp as the channel.

4. Draft the message:

   🙏🏻 शुभ गणेश चतुर्थी!  
   इस पावन अवसर पर श्री हेल्थ क्लिनिक आपके लिए लाया है –  
   *Complete Blood Count* और *ECG* पर 20 % छूट, केवल 10 सेप्टेम्बर तक।  
   अपना अपॉइंटमेंट अभी बुक करें: https://booking.ferbz.com/SHC123  
   धन्यवाद!  
   

5. Insert dynamic fields if needed (e.g., {{patient_name}}) from the Patients profile.

6. Save the template – it now appears in the template library for broadcasts.

2. Build the Recipient List

1. Navigate to Patients → All Patients.

2. Click Filter and set the criteria:

   • Last Visit Date → is before → 2024‑09‑01
   • City → contains → Nagpur
   • Mobile → is not empty

   This filter returns 124 patients who have not visited in the past month but are still in the clinic’s database.

3. Click Select All → Add to Broadcast List. Ferbz stores this temporary list for the upcoming broadcast.

3. Create the Broadcast Campaign

1. Go to Broadcasts → New Broadcast.

2. Name the campaign: Ganesh Chaturthi 2024 – Health Check Offer.

3. Choose the Recipient List you just built (the 124‑patient filter).

4. Under Message, select the template you saved in step 1.

5. Set the Send Time:

   • Schedule → 2024‑09‑07 10:00 AM (local time for Nagpur).

6. Review the Credit Cost: 124 messages × 1 credit = 124 credits. Ensure the prepaid wallet has enough balance (e.g., a ₹299 top‑up gives 350 credits).

7. Click Preview – Ferbz shows a sample WhatsApp bubble with a placeholder name.

8. Click Launch Broadcast. The system immediately deducts 124 credits and queues the messages for the scheduled time.

4. Monitor Delivery & Engagement

1. After 10 AM, open the Reminders board. The broadcast appears as a new entry titled “Ganesh Chaturthi broadcast – Shree Health Clinic”.
2. Columns show Sent, Delivered, Read, and Failed counts. By 12 PM, you might see: Sent = 124, Delivered = 119, Read = 78, Failed = 5.
3. Click the entry to drill down into individual patient statuses. Failed numbers usually indicate an invalid mobile number; you can flag those patients for manual follow‑up.

5. Convert Responses into Appointments (Optional)

1. Any patient who clicks the booking link is automatically taken to the Ferbz Appointments page, where the Doctors directory shows Dr. Mehta’s available slots.
2. When a booking is confirmed, Ferbz sends an instant WhatsApp confirmation (built‑in to the Appointments module) and also enrolls the patient into a Post‑Booking Automation journey (e.g., a reminder 24 hours before the visit).

6. Review Campaign Performance

1. After the campaign window closes (e.g., 30 September), open Reports → Broadcasts.

2. Filter by campaign name to see:

   • Total Sent: 124
   • Delivered: 119 (96 %)
   • Read: 78 (63 %)
   • Bookings Generated: 22 (18 % conversion)
   • Revenue from Offer: ₹ 12,340 (average ₹ 560 per booking)

3. Export the report as CSV for accounting or to share with the clinic’s marketing team.

Worked Example Summary

By following these steps, Dr. Mehta turned a seasonal greeting into a measurable revenue lift, all from within Ferbz’s native dashboard.

1. Eliminates manual calling – Before Ferbz, the front‑desk staff at Shree Health Clinic spent roughly 15 minutes per day calling 30 patients to confirm appointments or share offers. For a 30‑day month, that’s 450 minutes (7.5 hours) of repetitive work. The broadcast automates the entire outreach in under five minutes, freeing staff to focus on patient care.

2. Higher conversion than generic SMS – WhatsApp messages have a read rate of 63 % in the example, compared with the 20‑30 % typical for SMS in Tier‑2 cities. The rich media format (emoji, line breaks, clickable link) drives a 22‑patient booking uplift that would otherwise require at least two follow‑up calls.

3. Precise targeting reduces waste – By filtering on “last visit before 1 Sept”, the clinic avoided sending the offer to 1,200 active patients who already have appointments, saving 1,200 credits that would have been spent on low‑impact messages.

4. Transparent cost control – Because each message costs a single credit, Dr. Mehta can predict spend: a ₹299 top‑up (350 credits) covers the 124‑message broadcast and leaves 226 credits for appointment confirmations and reminder journeys for the rest of the month. There is no hidden subscription fee.

5. Compliance and professionalism – All messages are sent through the official WhatsApp Business API (Gupshup), ensuring delivery under the same regulations that large hospitals use. This avoids the risk of numbers being blocked for “personal‑number” spam, a common issue with ad‑hoc solutions.

6. Data‑driven follow‑up – The broadcast’s performance metrics appear instantly on the Reminders board and Reports, allowing the clinic to measure ROI (₹ 12,340 revenue for 124 credits = roughly ₹ 100 per credit). With this insight, the owner can allocate future credit budgets to the most effective channels.

Overall, the broadcast capability turns a seasonal cultural moment—Ganesh Chaturthi—into a concrete, trackable patient‑acquisition engine, while cutting manual effort, improving patient engagement, and delivering a clear financial return.

Ready to turn Ganesh Chaturthi into a full clinic schedule? Sign up for a free trial, top up your wallet, and launch your first broadcast in minutes. Visit the dashboard at https://dashboard.ferbz.com/ or drop a line to support@ferbz.com for a quick walkthrough. With Ferbz’s unified billing, patient CRM, and WhatsApp broadcast engine, you’ll spend less time on phone calls and more time delivering care.