Drive Ganesh Chaturthi Salon Bookings with Ferbz WhatsApp Broadcasts

Below is a step‑by‑step walkthrough of creating a Ganesh Chaturthi WhatsApp broadcast, illustrated with a realistic example for Luxe Locks Salon in Birmingham.

1. Prepare the WhatsApp template

1. From the Dashboard, click the Automation tab, then select Templates.

2. Press Create new template. Choose “Promotion” as the category, then type a concise headline:
   “🌺 Ganesh Chaturthi Special – 10 % off your next colour!”

3. In the body, insert merge tags that Ferbz recognises from the Clients profile:

   Hi {{first_name}},  
   Celebrate Ganesh Chaturthi with a fresh look! Book our Festival Glow colour package before {{festival_date}} and enjoy 10 % off.  
   Tap the button below to reserve your slot.  
   

4. Add a Call‑to‑Action button labelled “Book Now” that links to the salon’s online booking page (or the Ferbz booking URL).

5. Submit the template for WhatsApp Business API approval. Once approved, it appears in the template list, ready for broadcast use.

2. Build the audience filter

1. Navigate to Clients → All Clients.

2. Click Filter and add the following conditions:

   • Package type = “Colour – Festival Glow” (or any colour package that expires in the next 30 days).
   • Last booking date ≤ 30 days ago (to capture clients who haven’t returned recently).
   • Location = “Birmingham” (or any Tier‑2 city you serve).

3. The filtered view now shows 87 Clients who meet all three criteria.

3. Create the broadcast

1. From the left‑hand menu choose Broadcasts.

2. Click New Broadcast.

3. In the Audience field, select Saved filter – Ganesh Chaturthi prospects (the filter you just built). Ferbz automatically pulls the 87 Client IDs.

4. Under Message, pick the approved “Ganesh Chaturthi Special” template. The preview shows a sample with merge tags resolved (e.g., “Hi Sofia, … before 23 September”).

5. Set the Schedule:

   • Send date – 20 September 2024 (three days before the festival).
   • Send time – 10:00 am GMT (optimal open rate for WhatsApp).

6. Review the Cost: Ferbz shows 87 credits required (one per client). Ensure your prepaid wallet has at least that amount; if not, click Top‑up and add the needed credits.

7. Click Confirm & Send. The broadcast status changes to Queued and then Sent as the system pushes the messages through Gupshup.

4. Monitor delivery on the Reminders board

1. Open Reminders from the main navigation.

2. Locate the broadcast entry – it appears as a group of reminders titled “Ganesh Chaturthi Broadcast – Luxe Locks”.

3. Columns display:

   • Sent – 87 (all messages dispatched).
   • Delivered – 84 (three clients had network issues).
   • Read – 62 (the rest opened the message).

4. Click any failed entry to see the client’s profile; you can manually follow up with a phone call or email.

5. Follow up with Automation (optional)

If you want to nurture the 62 clients who read the message but haven’t booked yet, you can instantly enroll them in an Automation journey:

1. Go to Automation → Create Journey.

2. Set the trigger to “When a broadcast message is read” and select the Ganesh Chaturthi broadcast as the source.

3. Add a Wait of 2 days, then a Message that says:

   Hi {{first_name}}, just a friendly reminder – our Festival Glow slots are filling fast. Book now to lock in your 10 % discount!
   

4. Save and publish. Ferbz will automatically deduct the additional credits as each reminder is sent.

Full Worked Example – Luxe Locks Salon

Business: Luxe Locks Salon, Birmingham (annual revenue £210,000).
Current situation: 12 % of colour‑package clients forget to re‑book before their package expires, costing an estimated £7,800 in lost revenue each year.

Step‑by‑step recap

Result: Luxe Locks booked 38 additional colour appointments worth an average £95 each (£3,610 revenue) and reduced the “forgot‑to‑re‑book” rate from 12 % to 6 % for this cohort. All actions were performed inside Ferbz, with a total credit spend of 122 (87 broadcast + 35 follow‑up reminders).

1. Eliminates manual outreach – Before Ferbz, the owner or receptionist would have to export a client list, draft a WhatsApp message in a personal phone, and send it individually. That process takes roughly 12 minutes per client. For 87 clients, that is over 17 hours of labour each festival season. The broadcast reduces that to under 5 minutes of setup time.

2. Improves re‑booking rates – In the example above, the broadcast plus a short follow‑up automation lifted re‑bookings from 8 to 38 within a week, a 375 % increase. The revenue gain of £3,610 outweighs the credit cost of 122 credits (the exact monetary value of a credit is set by the wallet top‑up, but the ROI is clearly positive).

3. Provides real‑time performance data – The Reminders board shows exactly how many messages were delivered and read. If a client blocks the number, the failure flag appears instantly, allowing the salon to intervene before the client slips away.

4. Keeps compliance simple – All messages are sent via the official WhatsApp Business API, meaning the salon complies with UK data‑protection rules and WhatsApp’s commercial messaging policies. No QR‑code scanning or personal‑number work‑arounds that could breach GDPR.

5. Integrates with existing client data – Because the broadcast pulls directly from the Clients CRM, there is no need for duplicate spreadsheets. The same fields used for billing, package expiry, and stylist notes feed the audience filter, ensuring the message is always relevant.

6. Scales with credit wallet – The prepaid credit model means the salon only pays for what it sends. If the owner decides to run a smaller test (e.g., 20 clients) the wallet deducts 20 credits, giving full control over spend without a fixed monthly bill.

Overall, the Ganesh Chaturthi WhatsApp broadcast tackles the two biggest pain points for UK salons: clients forgetting to re‑book and the lack of an automated, paper‑free way to remind them of expiring packages. By turning a manual, error‑prone process into a few clicks, Ferbz frees staff to focus on the chair rather than on spreadsheets.

Ready to turn Ganesh Chaturthi into a booking boost for your salon? Sign up for a free trial, load credits into your wallet, and start building your first broadcast in minutes. Visit the dashboard at https://dashboard.ferbz.com/ and explore the Broadcasts tab, or drop us a line at support@ferbz.com for a quick walkthrough. With Ferbz’s all‑in‑one operations platform, you’ll have billing, client records, appointment reminders, and seasonal WhatsApp campaigns all under one roof – no extra tools, no hidden fees. Let the festival bring new colour to your calendar.