Drive Ganesh Chaturthi Sales with Ferbz’s WhatsApp Broadcast Campaigns

Below is a step‑by‑step walk‑through of creating a Ganesh Chaturthi WhatsApp broadcast for retail shop from within Ferbz. The example uses a fictional store, Shree Mangal Stores in Surat, which sells groceries, household staples, and a small range of pooja items.

1. Prepare Your Message Template

1. From the Ferbz dashboard, click the Automation tab (the same place where you design reminder journeys).

2. Select Templates from the left‑hand menu.

3. Click Add New Template.

4. Choose WhatsApp as the channel, give the template a name – e.g., Ganesh Chaturthi Offer – and fill in the placeholders:

   🙏 नमस्ते {{customer_name}}! 
   इस गणेश चतुर्थी पर श्री मंगल स्टोर में सभी पूजा‑सामग्री पर 15% छूट। 
   आज ही आकर अपने घर को खुशियों से भरें। 
   📍 हमारे दुकान का पता: 12‑B, लकी मार्केट, सूरत 
   📞 कॉल करें: 98765‑43210 
   🎉 विशेष ऑफ़र: 500 रु से ऊपर के बिल पर मुफ्त मिठाई का पैकेट 
   

5. Save the template. Ferbz stores it in the visual canvas, so you can edit later if needed.

2. Build the Customer Segment

1. Click the Customers tab on the left navigation.

2. Use the Filter bar at the top of the list.

3. Set the following criteria:

   • Last Order Date → within the last 90 days
   • Purchased Category → contains “Sweets” OR “Pooja”

4. Ferbz instantly shows the filtered list – for Shree Mangal Stores this yields 274 customers.

5. Click Select All and then Add to Segment → name the segment Ganesh Chaturthi 2024.

3. Create the Broadcast

1. Navigate to the Broadcasts tab.
2. Click New Broadcast.
3. In the Audience field, choose the segment you just created – Ganesh Chaturthi 2024.
4. In the Template dropdown, pick Ganesh Chaturthi Offer.
5. Review the preview; Ferbz will replace {{customer_name}} with each customer’s actual name.

4. Schedule or Send Immediately

1. Under Timing, you have two options:

   • Send Now – the message will be dispatched instantly.
   • Schedule – set a future date‑time. For a festival push, schedule it for 23 Oct 2024, 18:30 (the evening before Ganesh Chaturthi).

2. Click Calculate Credits. Ferbz shows the exact credit consumption: 274 messages × 1 credit each = 274 credits.

3. If your wallet balance is sufficient (e.g., you have topped up ₹299 = 350 credits), click Confirm & Send (or Confirm & Schedule).

5. Monitor Delivery

1. Open the Reminders board. Although broadcasts are not “reminders,” Ferbz logs every outbound WhatsApp activity here for consistency.
2. Locate the entry titled Ganesh Chaturthi Offer – Broadcast.
3. The board shows three columns: Sent, Delivered, Read. As the messages flow through the WhatsApp Business API, the numbers update in real time. For example, after 2 hours you might see: Sent 274 | Delivered 267 | Read 152.

6. Analyse Impact

1. Switch to the Reports tab.
2. Choose Date Range → 23 Oct 2024 to 30 Oct 2024.
3. Select Revenue and Messaging Effectiveness.
4. Ferbz will display a side‑by‑side chart: total sales on days with the broadcast versus baseline days. In our example, Shree Mangal Stores sees an incremental ₹42,860 in revenue (≈ 12.3 % uplift) directly attributable to the broadcast.

Full Worked Example – Numbers in Detail

• Store: Shree Mangal Stores, Surat
• Customer Base: 3,120 registered customers (CRM)
• Segment for Broadcast: 274 customers (filtered by recent sweets/pooja purchase)
• Credits Used: 274 (₹299 wallet covers it)
• Message Sent: 274 WhatsApp messages at 18:30, 23 Oct 2024
• Delivery Stats (after 4 hrs): Sent 274, Delivered 267, Read 152
• Resulting Sales: 112 orders placed on 24 Oct 2024, total value ₹42,860
• Average Order Value (AOV): ₹382 (higher than the store’s usual AOV of ₹340)

The whole process – from template creation to post‑campaign report – takes roughly 15 minutes, a fraction of the time a manual phone‑call or SMS campaign would require.

Time Savings

Before Ferbz, a shop owner would have to export a CSV of customers, copy‑paste phone numbers into a bulk‑SMS service, type a message, and manually track delivery. For a 274‑person segment, that workflow can easily exceed 90 minutes and still leaves room for errors (wrong numbers, missed customers). With Ferbz’s Broadcasts, the same task is completed in under 15 minutes because the CRM, segmentation, template, and delivery all live in one place.

Revenue Recovery

Ganesh Chaturthi is a high‑spending period for groceries and pooja items. In the example above, the store recovered ₹42,860 that would otherwise have been lost to competitors or quick‑commerce apps. That amount equals 1.2 % of the store’s monthly turnover (≈ ₹3.5 million), a tangible lift that directly offsets the 274‑credit expense (≈ ₹819).

Reduced Manual Follow‑Ups

Without Ferbz, after sending a bulk SMS the owner would need to call customers who responded, note their interest, and manually create a sales ticket. Ferbz’s Reminders board automatically logs every broadcast, and the Reports module shows exactly how many customers opened the message. The owner can now focus follow‑up calls only on the Read group (152 customers), cutting down call volume by 44 %.

Compliance and Reliability

Because messages are sent through the official WhatsApp Business API, delivery rates are higher (≈ 97 % delivered in the example) compared with personal‑number hacks that often get blocked. There is no risk of the shop’s personal number being flagged, and the store stays compliant with WhatsApp’s commerce policies.

Cost Transparency

The prepaid wallet model means the shop knows exactly how many credits each broadcast consumes. With a ₹299 top‑up (350 credits) the store can run one full‑scale Ganesh Chaturthi broadcast and still have 76 credits left for follow‑up reminders or a small post‑festival broadcast, all without any hidden subscription fees.

Ready to turn Ganesh Chaturthi into a repeat‑customer boost for your retail shop? Sign up for a free trial, top up your wallet, and launch your first WhatsApp broadcast in minutes. Visit the dashboard at https://dashboard.ferbz.com/ and explore the Broadcasts tab, or email our support team at support@ferbz.com for a quick walkthrough. With Ferbz, seasonal promotions become a simple, credit‑controlled, and trackable part of your daily operations.