AI‑Drafted Ganesh Chaturthi Win‑Back Automation for Cafés

Below is a step‑by‑step walkthrough that shows exactly what an owner sees and clicks inside Ferbz. The example uses Madhur Café, a family‑run outlet in Pune that sells coffee, samosa combos and a monthly loyalty card.

1. Prepare the customer list

1. From the left‑hand navigation, click Customers.
2. Choose Import CSV and upload the latest point‑of‑sale export (e.g., madhur_customers_2024_08.csv).
3. Map the columns – Phone, Name, Last Order Date, Total Spend – and click Import.
4. Ferbz creates a profile for each customer; the Last Order Date field is now searchable for automation triggers.

2. Create the festival templates

1. Go to Automation → Templates.

2. Click New Template and name it Ganesh Chaturthi Greeting.

3. In the editor, type the message that will be sent on the first node:

   🙏 नमस्ते {Customer.Name}!  
   Ganesh Chaturthi की हार्दिक शुभकामनाएँ from Madhur Café.  
   Celebrate with a 15% discount on your next coffee or snack.  
   Tap “Redeem” to claim your offer – valid till 30 Oct.
   

4. Add a Button labelled Redeem and set its action to Open URL → https://madhurcafe.in/redeem?cust={Customer.ID}.

5. Save the template. Repeat the same steps for a Reminder template (e.g., “Did you miss the offer?”) that will be used if the first message is not read.

3. Build the AI‑drafted win‑back journey

1. Click Automation in the main menu, then Create New Journey.

2. In the prompt box, type:

   win back anyone who hasn't ordered in 30 days for Ganesh Chaturthi
   

3. Ferbz’s AI instantly generates a canvas with three nodes:

   • Trigger – “Days since last order = 30” (the win‑back condition).
   • Wait – “2 days” (gives the customer a brief pause before the first message).
   • Message – the Ganesh Chaturthi Greeting template created earlier.

4. Click the Branch icon attached to the Message node. Ferbz auto‑creates two branches:

   • Read – customers who open the WhatsApp (status = read).
   • Not Read – customers who haven’t opened after 48 hours.

5. Drag a Message node onto the Not Read branch and attach the Reminder template. Set a Wait of “1 day” before this second message.

6. Review the flow; the visual canvas now reads:

   Trigger → Wait 2d → Send Greeting → (Read → End)  
                                      (Not Read → Wait 1d → Send Reminder → End)
   

7. Click Save & Activate. Ferbz records the journey as “Ganesh Chaturthi Win‑Back”.

4. Enroll customers automatically

Because the trigger is “Days since last order = 30”, Ferbz monitors every customer profile. When a customer’s Last Order Date becomes 30 days old, the system instantly enrolls them in the journey. No manual list building is required.

5. Monitor the Reminders board

1. Navigate to Reminders board from the sidebar.

2. The board shows three columns: Scheduled, Sent, Failed.

3. For Madhur Café, you’ll see entries like:

   • Scheduled – “Rohit Patel – 2 Oct – Greeting” (waiting for the 2‑day wait to finish).
   • Sent – “Sneha Joshi – 4 Oct – Greeting – Delivered – Read”.
   • Failed – “Amit Singh – 5 Oct – Reminder – Invalid number”.

4. Click any row to view the full history, including the credit cost (each WhatsApp send consumes 1 credit).

6. Check the impact in Reports

1. Go to Reports → Messaging Effectiveness.

2. Filter by Journey = Ganesh Chaturthi Win‑Back and date range 1 Oct – 31 Oct.

3. The report shows:

   • Total messages sent: 1,124 (cost = 1,124 credits).
   • Delivery rate: 96.3 %.
   • Read rate: 68.7 %.
   • Redeem clicks (tracked via URL parameters): 215.

4. Cross‑reference with Revenue report: the same period shows an incremental ₹62,340 in sales attributed to the “Redeem” discount code, a 7.2 % uplift over the previous month.

7. Top‑up credits if needed

If the credit balance dips below the projected usage, click Wallet at the top right, choose a prepaid pack (e.g., ₹299 for 350 credits) and complete the Razorpay checkout. The new credits appear instantly, and the automation continues without interruption.

Before Ferbz: Madhur Café’s owner, Ramesh, kept a handwritten notebook of regulars and relied on a separate bulk‑WhatsApp service that required uploading CSVs every week. He had to manually calculate who hadn’t visited in 30 days, draft a festive message, and track delivery status in a spreadsheet. On average, Ramesh missed about 45 % of the potential win‑backs because the manual process took 2‑3 hours each week and often stalled after the first send.

After Ferbz: The AI‑drafted journey runs automatically. As soon as a customer’s last order ages to 30 days, Ferbz enrolls them, waits the prescribed interval, and sends the Ganesh Chaturthi greeting. The owner sees the entire pipeline on the Reminders board—no silent failures.

• Time saved: Ramesh now spends roughly 15 minutes a week checking the Reminders board and topping up credits, a 90 % reduction from the previous 2‑hour manual routine.
• Revenue recovered: In the first festival cycle, the win‑back flow generated 215 redeem clicks, translating to ₹62,340 extra sales (average ticket ≈ ₹290). That is ₹4,820 more than the previous month’s incremental sales, directly attributable to the automation.
• Fewer errors: Because the journey uses the official WhatsApp Business API, delivery failures are logged instantly; the owner can re‑import a corrected phone number in seconds rather than discovering the error weeks later.
• Consistent branding: All messages use the café’s pre‑approved templates, ensuring the Ganesh Chaturthi tone matches in‑store signage and social media.
• Credit‑controlled cost: Each WhatsApp send costs 1 credit. With 1,124 messages sent, the total expense was ₹1,124 × ₹0.99 ≈ ₹1,112, far less than hiring a part‑time marketing assistant or paying for a bulk‑SMS service.

Overall, the automation turns a reactive, error‑prone process into a predictable, measurable engine that protects the café’s regular customer base during a critical festival period.

Ready to stop losing regulars after Ganesh Chaturthi? Sign up for a free trial, import your customer list, and let Ferbz’s AI draft your win‑back journey in minutes. All you need is a prepaid credit pack—no monthly subscription, no hidden fees. Visit the dashboard at https://dashboard.ferbz.com/ and start building your first automation today. If you have questions or need help fine‑tuning the flow, email support@ferbz.com; the Ferbz team is on hand to guide you through every step.