AI‑Drafted Win‑Back Automation for Cafés: Keep Ganesh Chaturthi Visitors Coming Back

Below is a step‑by‑step walk‑through that you could follow while recording a screen. All navigation mirrors Ferbz’s actual UI.

1. Log in and open the Automation tab
   From the left‑hand menu click Automation. The canvas opens with a “New Journey” button at the top right.

2. Create a new win‑back journey
   Click New Journey → a dialog asks for a plain‑English goal. Type:
   Win back anyone who hasn’t ordered in 30 days after Ganesh Chaturthi.
   Press Generate. Ferbz’s AI instantly drafts a flow:

   • Trigger: “Days since last Order = 30” (the moment a customer reaches 30 days without a new order).
   • Wait: 0 days (message sends immediately after the trigger fires).
   • Message 1: “Hi {{first_name}}, we miss you! Celebrate Ganesh Chaturthi with 15% off your next combo. Click here 👉 {{short_link}}”.
   • Branch: If the customer replies “YES”, go to Message 2; otherwise, go to Message 3 after 2 days.
   • Message 2: “Great! Use code GANESH15 at checkout. See you soon!”
   • Message 3: “Still thinking? Here’s a reminder – 10% off till tomorrow.”

   The visual canvas shows each block as a draggable card.

3. Edit the draft

   • Click the Trigger card and confirm the condition is “Days since last Order = 30”.
   • In the Message 1 card, replace the placeholder text with your own Ganesh Chaturthi image link (upload the image in the Media Library first).
   • Change the discount to 12% if that matches your margin.
   • Add a button “View Menu” that links to your online menu (use the Add Button option).
   • Save each edit; the canvas updates in real time.

4. Set the journey’s active dates
   Below the canvas there is an Activation toggle. Turn it on and set Start Date to 20 Oct 2026 (the day after Ganesh Chaturthi) and End Date to 10 Nov 2026. This ensures the win‑back run only while the festival buzz is still fresh.

5. Assign the journey to a customer segment
   Click Filters on the right side of the canvas. Choose:

   • Last Order Date → “before 20 Oct 2026”
   • Order Count → “≥ 2” (to target regulars, not one‑time visitors)
   • City → “Ahmedabad, Pune, Jaipur” (or any Tier‑2/3 city you serve).
     The filtered list appears with a count – e.g., 124 customers.

6. Review credit consumption
   At the bottom of the Automation page, Ferbz shows an estimate: each WhatsApp message consumes 1 credit, each branch decision consumes an additional credit if a reply is received. For 124 customers, the estimated credit usage is 124 × 2 ≈ 248 credits (first message + possible follow‑up). Ensure your prepaid wallet has enough balance; you can top up via Razorpay instantly.

7. Activate the journey
   Click Activate Journey. A confirmation pops up: “The win‑back automation will enroll customers automatically when they hit the 30‑day gap.” Confirm.

8. Monitor on the Reminders board
   Switch to the Reminders tab. You’ll see a new row titled “Win‑Back – Ganesh Chaturthi”. Columns display:

   • Customer (name, phone)
   • Scheduled At (date‑time when the 30‑day gap was reached)
   • Status (Scheduled, Sent, Delivered, Read, Failed)
   • Credits Used

   As each customer hits the trigger, the row changes from “Scheduled” to “Sent” within seconds. If a message fails (e.g., invalid number), the status turns red and a Retry button appears.

9. Check performance in Reports
   After a week, go to Reports → Automation. Select the win‑back journey and a date range (e.g., 25 Oct – 31 Oct). The report shows:

   • Messages Sent: 124
   • Delivered: 119 (96%)
   • Read: 85 (68%)
   • Orders Generated: 17 (13.7% conversion)
   • Revenue Recovered: ₹12,340 (average order ₹725)

   Use these numbers to calculate ROI against the 248 credits spent (₹248 ≈ ₹2,480 at the ₹10 per credit rate).

Worked Example – “Mithai Café, Pune”

Mithai Café serves a mix of coffee, samosa combos, and a seasonal Ganesh Chaturthi “Mithai Platter”. Their turnover is ₹18 lakh per month, so GST is 5% without ITC.

1. Data import – The owner uploads a CSV of 3,200 customers (name, phone, last order date) via the Customers module.
2. Automation creation – Using the AI prompt, the journey is drafted in 45 seconds.
3. Credit budgeting – The owner tops up ₹299 for 350 credits (enough for the estimated 300‑credit run).
4. Activation – The journey goes live on 21 Oct 2026.
5. Outcome – Within 10 days, 22 customers place a new order, each averaging ₹650. Revenue recovered = ₹14,300. Credits used = 284 (₹284). Net gain = ₹14,016 after credit cost, plus the intangible benefit of re‑engaged regulars.

All steps are performed inside Ferbz; there is no need for separate spreadsheets, manual WhatsApp broadcasts, or third‑party SMS tools.

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Time saved – Before Ferbz, a café owner would export order data, filter for “no order in 30 days”, write a WhatsApp message in their personal phone, and send it manually or via a bulk‑SMS gateway. That process can take 2–3 hours per week. With Automation, the entire loop runs in the background; the owner only spends a few minutes setting up the journey and then checks the Reminders board.

Revenue recovered – In the Mithai Café example, 22 win‑backs generated ₹14,300 in just ten days. Assuming an average profit margin of 18%, that is roughly ₹2,574 of profit that would have been lost without the reminder.

Credit efficiency – Each WhatsApp reminder costs a single credit. At the ₹10 per credit rate (₹99 = 100 credits), the cost of the entire win‑back campaign for Mithai Café was ₹284, far lower than the cost of a printed flyer or a paid Facebook ad that often yields a 2–3% response rate.

No manual errors – Because the trigger (“days since last order = 30”) is calculated automatically from the Billing module, the owner never misses a lapsed regular. The Reminders board flags any failed sends, so a quick re‑try is possible without digging through chat logs.

Consistent branding – All messages come from the official WhatsApp Business API, so customers see the café’s verified business name and logo every time. This builds trust compared to personal‑number broadcasts that can be marked as spam.

Overall, the win‑back automation converts a reactive, labor‑intensive task into a predictable, measurable process that aligns with the café’s core need: keeping regulars coming back after the festive spike of Ganesh Chaturthi.

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Ready to turn Ganesh Chaturthi traffic into repeat business without spending hours on manual follow‑ups? Sign up for a free trial, create your first win‑back automation, and watch the Reminders board keep you informed in real time.

Visit the dashboard at https://dashboard.ferbz.com/ and start building your first journey today. If you need help fine‑tuning the flow or estimating credit usage, email support@ferbz.com – the team will walk you through the setup and ensure your café captures every post‑festival opportunity.