View campaign delivery stats
After a campaign sends, Ferbz shows you exactly how many messages were delivered, read, and responded to.
Go to Campaigns → Completed
Click Campaigns in the sidebar, then select the Completed tab. All campaigns that have been sent are listed here, newest first.
Click the campaign name
Click any campaign to open the detailed stats view.
Read the delivery funnel
The stats show: Sent (dispatched to WhatsApp), Delivered (received on customer's phone), Read (customer opened the message), Responded (customer replied). Each stage is a count and a percentage.
See individual customer outcomes
Scroll down to the customer-level breakdown to see who responded, who received but did not read, and whose messages failed to deliver.
Retry failed deliveries
Customers whose messages failed (e.g. WhatsApp not installed, number invalid) appear in a Failed section. Click 'Retry failed' to attempt redelivery, or update the phone number in their customer record.
PRO TIP
A healthy campaign has a delivery rate above 80% and a read rate above 60%. If your delivery rate is below 60%, check that phone numbers in your customer list include the correct country code.
Still need help? Contact our support team — we typically respond within 2 hours.