Launch Seasonal WhatsApp Broadcasts to Fill Your Spa Calendar

Below is a step‑by‑step walkthrough of creating a seasonal WhatsApp broadcast inside Ferbz. Imagine Serenity Spa in Brighton, a boutique centre that offers massages, facials and a “Wellness Membership” that includes ten treatments per year. Serenity wants to promote a limited‑time “Summer Glow Facial” package for the months of June and July.

1. Log in to the Ferbz dashboard and select the Broadcasts tab from the left‑hand navigation pane.
2. Click Create New Broadcast. A canvas opens with three main sections: Audience, Message, and Schedule.

Audience

3. In the Audience panel, click Add Filter.
4. Choose Clients → Last Booking Date and set the condition to “between 30 and 90 days ago”. This pulls in clients who haven’t visited recently – a perfect segment for a re‑engagement push.
5. Add a second filter: Clients → Membership Type equals “Wellness Membership”. This narrows the list to members who are likely to appreciate a package add‑on.
6. The right‑hand preview shows 342 clients matching both criteria. You can further refine by postcode (e.g., “BN1*” for Brighton) if you want a hyper‑local focus.

Message

7. Switch to the Message tab. Ferbz lets you compose directly in a rich‑text editor or paste a pre‑written template.

8. Click Insert Template and select the “Seasonal Facial Promo” template that the owner previously saved under Automation → Templates. The template reads:

   🌞 Summer Glow Alert! 🌞  
   Dear {{client.first_name}},  
   Treat yourself to our exclusive Summer Glow Facial – 30 % off for the next 14 days. Book now and enjoy a complimentary aromatherapy upgrade.  
   👉 Tap here to book: {{booking_link}}  
   Offer ends 30 June.  
   

9. Replace the placeholder {{booking_link}} with a dynamic link generated from the New Sale flow: when a client clicks the link, a booking is pre‑filled with the “Summer Glow Facial” service. Ferbz automatically creates a short, shareable URL that also triggers the reminder clock once the booking is completed.

10. Attach a high‑resolution image of the facial treatment by clicking Add Media → Upload Image. The file size is 450 KB, well within the API limits.

11. Review the preview – the message shows the client’s first name, the correct discount, and the booking link.

Schedule

12. Move to the Schedule panel. Choose Send Immediately if you want the broadcast to go out now, or set a future date. Serenity decides to send the broadcast at 09:00 GMT on 15 May, giving clients two weeks to act before the offer expires.

13. Click Save & Review. Ferbz summarises the campaign:

    • Audience: 342 clients
    • Message size: 1 text block + 1 image (≈ 0.5 credits per message)
    • Total credit cost: 342 × 0.5 ≈ 171 credits

14. If the wallet balance is insufficient, a banner appears prompting you to Top‑up Credits. Add £200 to the wallet, which covers the broadcast and leaves a buffer for any follow‑up reminders.

Launch

15. Click Send Broadcast. Ferbz immediately queues the messages to the WhatsApp Business API.

Monitoring

16. Open the Reminders board (still in the left navigation). A new row appears under Broadcasts with the label “Summer Glow Facial – 15 May”. Columns show Scheduled, Sent, Delivered, Read, and Failed.

17. As the messages flow, the status updates in real time. After 30 minutes, the board shows:

    • Sent: 342
    • Delivered: 337
    • Read: 212
    • Failed: 5 (these clients have opted out of WhatsApp marketing; Ferbz automatically excludes them from future broadcasts)

18. Export the delivery report by clicking Export CSV. The file includes client IDs, phone numbers, delivery timestamps, and read timestamps – useful for measuring conversion later.

Follow‑up Automation (optional)

19. Because the broadcast used the same {{booking_link}} that triggers a New Sale, any client who books the Summer Glow Facial will automatically enroll in the “Post‑Treatment Follow‑Up” automation journey (set up under Automation). That journey will send a thank‑you reminder 24 hours after the appointment and a re‑booking prompt 28 days later, all deducted from the same credit wallet.

By following these steps, Serenity Spa has launched a targeted, seasonal WhatsApp broadcast that reaches the right clients at the perfect moment, while retaining full visibility and control over costs.

---

Spas and wellness centres routinely lose revenue because clients forget to re‑book or are unaware of limited‑time offers. Before using Ferbz broadcasts, Serenity Spa relied on manual phone calls and paper flyers. The manual process required:

• 2 hours of staff time each week to compile a client list in Excel,
• 1 hour to draft a generic email,
• 30 minutes to print and post flyers, and
• an estimated £150 in printing costs per campaign.

After implementing the seasonal WhatsApp broadcast for spa owners, the same promotion took under 15 minutes of staff time: selecting filters, choosing a template, and scheduling the send. The credit cost of the broadcast (≈ £85 based on the 171‑credit usage) replaced the £150 printing expense, delivering a £65 net saving per campaign.

More importantly, the live delivery metrics on the Reminders board revealed a read rate of 62 % (212 of 342 clients). Historically, only about 20 % of printed flyers were recalled by clients. Within the 14‑day promotional window, Serenity recorded 27 additional bookings of the Summer Glow Facial, each averaging £120 in revenue, equating to £3,240 of incremental sales.

The automation that follows the broadcast (automatic reminder clock, post‑appointment follow‑up) further reduces manual workload: no staff need to call each client to confirm the booking, and the system automatically sends a re‑booking prompt 28 days later, which historically generated an extra 12 % of repeat visits.

In concrete terms, the broadcast saved 2 hours + 30 minutes of staff time, cut marketing spend by £65, and generated £3,240 of new revenue – a return on credit spend of roughly 38 ×. For a typical UK spa with 1,200 annual bookings, repeating a seasonal broadcast each quarter can add £10,000‑£12,000 of extra turnover while keeping administrative overhead minimal.

---

Ready to fill your spa calendar with seasonal bookings? Launch your first seasonal WhatsApp broadcast for spa owners in minutes by signing up at the Ferbz dashboard. Top up your credit wallet, craft a targeted message, and watch the delivery stats update live on the Reminders board.

Start your trial today: https://dashboard.ferbz.com/

If you have any questions or need help designing your first broadcast, email us at support@ferbz.com – our team is on hand to guide you through every step.