Launch a Pre‑Ganesh WhatsApp Broadcast to Fill Your Spa Calendar

Below is a step‑by‑step walkthrough of creating a pre‑Ganesh broadcast campaign for spa owners inside Ferbz. The example uses a fictional spa, Shanti Wellness Hub in Pune, which has a wallet balance of 1,200 credits (₹799 + ₹99).

1. Log in and open the Dashboard

   • From the home screen, click the Broadcasts tab on the left navigation pane.

2. Create a new broadcast

   • Press the + New Broadcast button at the top‑right corner.
   • A modal titled New WhatsApp Broadcast appears with three sections: Audience, Message, and Schedule.

3. Define the Audience

   • Click Filter Clients.
   • In the filter builder, choose Package Expiry Date → within next 10 days.
   • Add a second rule: Last Booking Date → more than 20 days ago.
   • The system instantly shows the count of matching Clients – 87 for Shanti Wellness Hub.
   • Save the filter as “Pre‑Ganesh Expiring Packages” for reuse.

4. Compose the Message

   • In the Message section, select the Template dropdown. Ferbz only allows pre‑approved WhatsApp Business API templates, so choose “Promotion – Text + CTA” (already approved for spa services).
   • Fill the placeholders:

     🙏 शुभ गणेश चतुर्थी!  
     Celebrate with a relaxing massage or facial at Shanti Wellness Hub.  
     Book before 10 Oct and enjoy 15 % off your next session.  
     👉 Click here: {{booking_link}}  
     Offer valid till 12 Oct.  
     

   • The {{booking_link}} variable auto‑generates a personalized booking URL for each Client, linking directly to the Appointments calendar with the therapist of their choice pre‑selected.

5. Preview and Test

   • Click Preview – a side‑panel shows a sample WhatsApp bubble with the filled placeholders for a dummy client.
   • Use the Send Test button to deliver the message to the owner’s own WhatsApp Business number (provided by Ferbz’s API). Confirm formatting and link functionality.

6. Schedule the Send

   • In the Schedule tab, pick Date & Time → 2026‑10‑04 10:00 AM (two days before Ganesh Chaturthi).
   • Enable Time‑zone awareness and select “India Standard Time” so the broadcast reaches all clients at the same local hour, regardless of whether they are in Delhi, Jaipur, or Kochi.

7. Allocate Credits and Launch

   • Ferbz shows a credit estimate: 87 messages × 1 credit each = 87 credits.
   • Since the wallet has 1,200 credits, the broadcast is affordable.
   • Click Confirm & Send. The system immediately deducts 87 credits, logs the broadcast in the Reminders board, and queues the messages for delivery via the WhatsApp Business API.

8. Monitor Live Status

   • Switch to the Reminders board tab.
   • The broadcast appears as a single row titled “Pre‑Ganesh Expiring Packages – 04‑Oct” with three columns: Scheduled, Sent, Failed.
   • As messages flow, the Sent count rises to 87, and the Delivered and Read metrics appear beneath each client’s name when WhatsApp reports them back.

9. Analyse Results

   • After the campaign, go to Reports → Messaging Effectiveness.
   • Filter by the broadcast name to see:
     • Sent: 87 (100 %)
     • Delivered: 84 (96.55 %)
     • Read: 78 (89.66 %)
     • Click‑throughs on the booking link: 22 (25.29 %)
   • Export the report as CSV and cross‑reference with the Appointments calendar. You’ll see that 19 of those 22 clicks turned into actual bookings within the next 48 hours, generating ₹13,560 in revenue (average service ₹720).

10. Close the Loop

    • For each new booking, the Automation engine automatically enrolls the client into the “Post‑Booking Thank‑You” journey, sending a confirmation and a gentle reminder to rebook after the session. This ensures the momentum from the pre‑Ganesh push continues throughout the holiday season.

Worked Example Summary – Shanti Wellness Hub

• Wallet balance before broadcast: 1,200 credits
• Target audience: 87 clients with packages expiring in ≤10 days and no booking in the past 20 days
• Message template used: “Promotion – Text + CTA” (1 credit per send)
• Scheduled send: 04 Oct 2026, 10:00 AM IST
• Credits consumed: 87 (leaving 1,113 credits)
• Delivery stats: 96.55 % delivered, 89.66 % read
• Bookings generated: 19 new sessions, ₹13,560 revenue (≈ ₹720 per session)
• Time saved: ~4 hours of manual phone calls and spreadsheet filtering, replaced by a 10‑minute setup

This end‑to‑end flow demonstrates how a spa owner can leverage Ferbz’s Broadcasts module to run a timely, data‑driven, and cost‑controlled pre‑Ganesh campaign that directly fills the appointment calendar.

Before Ferbz:

• Spa owners manually extract client data from paper registers or disparate Excel sheets, spend 2–4 hours each week calling clients whose packages are about to lapse.
• Missed re‑bookings cost roughly ₹5,000–₹8,000 per week in lost revenue for a mid‑size centre (≈ 7 % of monthly turnover).
• Reminder failures are invisible; owners only discover a missed appointment when the client calls in.

After using the Pre‑Ganesh Broadcast:

• Time reduction: The entire campaign (filtering, drafting, scheduling, launching) took 12 minutes, a 93 % reduction in effort.
• Revenue recovery: Shanti Wellness Hub captured ₹13,560 in new bookings that would otherwise have been lost, a 2.7 × uplift compared with the average weekly missed‑rebook value.
• Higher engagement: Read rates of 89.66 % and click‑throughs of 25.29 % far exceed the typical 60 % read and 10 % click rates seen with ad‑hoc WhatsApp group messages.
• Zero manual errors: Because the audience filter lives in the Clients CRM, there is no risk of sending to the wrong phone number or duplicating messages. The Reminders board instantly flags any failed deliveries, allowing the owner to re‑attempt or call only the handful of affected clients.
• Credit‑controlled cost: The campaign cost 87 credits (≈ ₹68), a fraction of a traditional SMS blast or printed flyer campaign that could run into thousands of rupees.

Overall, the broadcast turns a seasonal pain point – clients forgetting to rebook before a major festival – into a measurable revenue driver, while eliminating the manual, error‑prone processes that previously ate up staff time.

Ready to fill your spa calendar before Ganesh Chaturthi without endless phone calls or paper lists? Log in to the Ferbz dashboard, top up your wallet, and launch your first pre‑Ganesh broadcast in minutes. For a hands‑on walk‑through, visit the trial link below, and if you hit any snag, our support team is just an email away.

Start now: https://dashboard.ferbz.com/

Need help? Email us at support@ferbz.com – we’ll reply within 2 hours on business days.

Let Ferbz handle the reminders so you can focus on delivering the perfect massage, facial, or therapy session.