Launch WhatsApp Festival Broadcasts to Drive Seasonal Sales

Below is a step‑by‑step walkthrough that shows exactly how a shop owner would launch a festival broadcast from within Ferbz. Imagine Mohan’s General Store in Bhopal, a 2,000 sq ft shop that sells rice, cooking oil, hardware nails, and school stationery. Mohan wants to send a Diwali offer to customers who purchased staples in the past month.

1. Prepare the Customer Segment

1. Open the Customers tab from the left‑hand navigation pane.
2. Click “Filters” at the top right.
3. Set the filter criteria:
   • Last Order Date → “within the last 30 days”
   • Category → “Groceries” (or leave blank to include all categories)
4. Press “Apply”. Ferbz instantly shows a list of 312 customers that match.
5. Click “Save as List”, name it “Diwali‑Groceries‑30d”, and confirm. This saved list will be used in the broadcast.

2. Create a WhatsApp Template (once, reusable)

1. Navigate to Automation → Templates (templates are shared across Automation and Broadcasts).
2. Click “New Template” and select “WhatsApp”.
3. Fill in the fields:
   • Template Name: Diwali_Offer
   • Header (optional): Image of a diya lamp (upload 640 × 640 px).
   • Body: Namaste {{customer_name}}! Celebrate Diwali with 20 % off on all pulses. Use code DIWALI20 at checkout. Offer valid till 30 Oct.
   • Footer: Mohan’s General Store – Bhopal
4. Save. Ferbz validates the template with the WhatsApp Business API and marks it Approved.

3. Compose the Broadcast

1. Go to the Broadcasts tab from the main menu.
2. Click “Create Broadcast”.
3. Title: Diwali Pulse Discount – 20 % Off.
4. Select List: Choose the saved list “Diwali‑Groceries‑30d”. The count (312) appears next to the list name.
5. Choose Template: Pick Diwali_Offer. Ferbz auto‑fills the body, inserting each customer’s name at {{customer_name}}.
6. Schedule:
   • Date: 2024‑10‑24 (the day before Diwali).
   • Time: 10:00 AM (peak morning traffic).
7. Preview: Click “Preview for 3 random customers” to see how the message looks with real names.
8. Credits Estimate: Ferbz shows “Estimated credits: 312 × 1 = 312”. (Each broadcast message consumes 1 credit per recipient.)
9. Click “Confirm & Send”.

4. Monitor Delivery

1. Immediately after confirming, the broadcast appears on the Reminders board under the Broadcasts section, with status “Queued”.
2. As the scheduled time arrives, the status changes to “Sent”, then “Delivered”, and finally “Read” for each contact.
3. Mohan can click any entry to view the exact timestamp and delivery state. Failed deliveries (e.g., invalid numbers) are highlighted in red, allowing quick clean‑up of the CRM.

5. Review Impact in Reports

1. After the festival, open Reports → Messaging.
2. Select the date range 2024‑10‑24 to 2024‑10‑31.
3. The report shows:
   • Total Broadcasts Sent: 312
   • Delivered: 298 (95.5 %)
   • Read: 184 (58.9 %)
   • Orders Generated: 42 (derived from the Orders tab where the order source is flagged as “Broadcast”)
   • Revenue from Broadcast: ₹12,340 (average order ₹294).

6. Follow‑up Reminder (optional)

If Mohan wants to nudge the 184 customers who read the message but haven’t ordered yet, he can instantly create an Automation journey:

1. Automation → New Journey → name it “Diwali‑Read‑Follow‑Up”.
2. Trigger: “Days since broadcast read = 2”.
3. Step 1: Send a WhatsApp reminder using a second template (Diwali_Reminder).
4. Enroll: Choose the same saved list; Ferbz automatically enrolls only those who read the first broadcast.

All subsequent reminders will again draw from the prepaid credit wallet, and each step appears on the Reminders board.

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Time Savings

Before Ferbz, Mohan would have to:

• Export a CSV of customers from his handwritten ledger.
• Manually copy‑paste phone numbers into a personal WhatsApp group or broadcast using his own phone.
• Track who saw the message by asking customers in person.

That process takes roughly 2 hours per festival. With Ferbz, the entire workflow—from segment creation to scheduled send—takes 12 minutes (filter → save list → select template → schedule). That is a 90 % reduction in manual effort.

Revenue Recovery

Mohan’s store typically loses about ₹8,500 of repeat sales each Diwali because customers buy from larger chains that push festive offers via WhatsApp. In the pilot broadcast described above, the 42 orders generated ₹12,340 in revenue, a net gain of ₹3,840 after deducting the 312 credits (₹99 for 100 credits, so 312 credits ≈ ₹312). The return on credit spend is ≈ 39 × the cost of the broadcast, proving that a targeted festival push directly offsets the drift to competitors.

Reduced Stock‑on‑Hand Uncertainty

Because the broadcast is tied to a specific product category (pulses), Mohan can anticipate a spike in demand. The Orders view shows a +27 % increase in pulse sales on the day of the broadcast. He can therefore pre‑stock an extra 15 kg of lentils, avoiding a stock‑out that would otherwise cause a lost sale of roughly ₹1,200.

Fewer Manual Errors

Manual WhatsApp groups often contain duplicate numbers or miss new customers. Ferbz’s Customers module ensures each phone number is unique and up‑to‑date. The Reminders board flags any failed deliveries instantly, allowing Mohan to correct contact errors in seconds rather than discovering them days later when a customer complains about not receiving the offer.

Clear Measurement

The Reports module provides concrete numbers—delivery rate, read rate, orders generated, revenue—so Mohan can decide whether to repeat the same discount next year or adjust the offer. Without Ferbz, he would have to rely on guesswork or handwritten tallies, which are unreliable.

Overall, the WhatsApp Festival Broadcast turns a seasonal marketing impulse into a data‑driven, low‑effort, high‑return activity that directly tackles the pain points of repeat‑customer churn, paper‑based stock tracking, and lack of timely reminders.

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Launching a WhatsApp Festival Broadcast is just a few clicks away. Sign up, top up your prepaid wallet, and import your customer list in seconds. From the Broadcasts tab you can create, schedule, and monitor festive offers that drive repeat sales and keep your shelves stocked for the next rush.

Start your free trial now at https://dashboard.ferbz.com/ and see the impact of a single, data‑backed broadcast on your Diwali sales. If you need help, our support team is ready at support@ferbz.com – we’ll walk you through template approval, credit purchase, and the first broadcast step by step.