Launch a Ganesh Chaturthi WhatsApp broadcast to drive pharmacy sales instantly

Below is a step‑by‑step walkthrough of creating a Ganesh Chaturthi WhatsApp broadcast for pharmacies inside Ferbz. The example follows Harper & Sons Pharmacy, a fictional independent pharmacy in Leicester that wants to promote a “20 % off all diabetes supplies” deal on 17 September, the day of Ganesh Chaturthi.

1. Prepare the patient segment

1. Log in to the Ferbz dashboard and click the Patients tab on the left‑hand navigation.
2. Select Filters at the top of the patient list.
3. Add the following criteria:
   • Product purchased → contains → “Metformin”, “Insulin”, “Amlodipine”, “Atorvastatin”.
   • Last Sale date → within → last 90 days.
   • Postcode → starts with → “LE” (Leicester area).
4. Click Apply. The grid now shows 342 patients who have bought chronic‑care medicines recently and live nearby.
5. Press Save segment and name it Ganesh Chaturthi Diabetes Promo.

2. Draft the broadcast message

1. Navigate to the Broadcasts tab.

2. Click Create new broadcast.

3. In the Audience field, choose the saved segment Ganesh Chaturthi Diabetes Promo.

4. Set the Schedule to 17 September 2024, 09:00 AM (the morning of the festival).

5. In the Message editor, start with a template you have already approved for promotional use, for example:

   Hi {{first_name}}, 
   Happy Ganesh Chaturthi! 🎉 To celebrate, we’re offering 20 % off all diabetes supplies – Metformin, Insulin pens, glucose test strips and more. 
   Bring this message in‑store before 20 September to claim your discount. 
   Reply “YES” to book a quick refill appointment, or call us on 0116 123 4567. 
   – Harper & Sons Pharmacy
   

   The double curly brackets are Ferbz’s merge‑field syntax; they will be replaced with each patient’s actual first name when the message is sent.

6. Use the Insert image button to attach a festive banner that includes the Ganesh Chaturthi elephant motif and the pharmacy logo.

7. Click Preview – a modal shows a sample message with a placeholder name, confirming that the merge works.

3. Review compliance and credit usage

1. On the right side of the broadcast screen, Ferbz displays the estimated credit cost: 1 credit per message × 342 patients = 342 credits, plus a small API fee that is already covered by your prepaid wallet.
2. Click Check compliance – Ferbz scans the text for prohibited content (e.g., medical claims) and confirms the message complies with WhatsApp Business policies and UK advertising standards.

4. Launch the broadcast

1. Click Schedule broadcast. Ferbz writes an entry to the Reminders board under the “Broadcasts” heading, showing status Scheduled – 09:00 AM 17 Sept.
2. At the appointed time, Ferbz automatically pushes the message through the official WhatsApp Business API.

5. Monitor delivery and engagement

1. Return to the Reminders board a few minutes after 09:00 AM. Each line now shows Sent, Delivered, or Read next to the patient’s name.
2. Click any patient row to open their Patient profile – you can see the exact timestamp of the message, the read receipt, and any reply (e.g., “YES”).
3. For patients who reply “YES”, you can instantly create a New Sale from the Billing tab, selecting the appropriate product and applying the 20 % discount. The sale generates a PDF receipt and automatically starts a refill reminder journey if the product is a repeat prescription.

6. Analyse results

1. After the campaign ends (e.g., on 20 September), go to Reports → Messaging.
2. Filter the date range to 17‑20 September and select the Ganesh Chaturthi Diabetes Promo broadcast.
3. The report shows:
   • Messages sent: 342
   • Delivered: 327 (95.6 %)
   • Read: 284 (82.9 %)
   • Replies (“YES”): 57 (16.7 %)
   • Sales generated: £3 842.50 (average ticket £67.40)

These numbers feed directly back into the pharmacy’s revenue and stock‑turnover calculations, allowing the owner to see precisely how the seasonal broadcast moved inventory that might otherwise have sat on the shelf.

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Independent pharmacies in the United Kingdom face three intertwined challenges: chronic‑care patients forgetting to return for refills, expensive stock that expires if not sold, and time‑consuming manual billing in the evenings. The Ganesh Chaturthi WhatsApp broadcast directly attacks each pain point.

Time saved: Prior to Ferbz, Harper & Sons would have printed flyers, mailed them, or called each patient individually. Creating a printed flyer for 342 patients would take roughly 3 hours of staff time (design, printing, addressing). With Ferbz, the entire broadcast – from segment creation to scheduling – took 12 minutes. That is a net saving of 2 hours 45 minutes per campaign.

Revenue recovered: In the three‑day window, the broadcast produced 57 sales amounting to £3 842.50. Without the targeted message, historical data shows that only 12 % of this segment would have returned for a refill on their own, equating to roughly £800 of lost sales. The broadcast therefore recovered £3 042.50 that would otherwise have been lost to stock sitting idle.

Stock turnover: The pharmacy held £1 200 worth of insulin pens that were due to expire in October. By promoting a 20 % discount during Ganesh Chaturthi, 38 pens were sold, reducing the risk of expiry by £760.

Automation synergy: Each sale generated a PDF receipt automatically and triggered a refill reminder journey on the Reminders board. This means the pharmacy does not need to manually schedule follow‑up calls; the system will remind patients 7 days before their next dose, further protecting future revenue.

Overall, the broadcast converts a seasonal cultural moment into a measurable, credit‑based marketing action that is fully traceable in Ferbz’s Reports. The pharmacy gains a clear ROI, reduces manual workload, and keeps chronic‑care stock moving – all without any flat‑fee subscription.

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Ready to turn Ganesh Chaturthi into a sales‑boosting opportunity for your pharmacy? Sign up for a free trial, load your prepaid credit wallet, and start building patient segments in minutes. The Broadcasts module is fully integrated with Billing, Automation and the Reminders board, so every message you send can instantly generate a sale and schedule a refill reminder.

Visit the dashboard at https://dashboard.ferbz.com/ to create your first broadcast, or email support@ferbz.com for a personalised walkthrough. Your next seasonal promotion is just a few clicks away.