Launch a Ganesh Chaturthi WhatsApp Broadcast to Fill Your Clinic’s Appointments

Below is a step‑by‑step walkthrough of creating a Ganesh Chaturthi broadcast campaign for clinics in Ferbz. The example follows “Shree Arogya Clinic”, a 12‑bed multi‑specialty practice in Pune that wants to fill the post‑festival week with follow‑up consultations and diagnostic tests.

1. Log in to the Ferbz dashboard
   Open https://dashboard.ferbz.com/ and sign in with your clinic’s admin credentials. You land on the main overview page where the top navigation bar shows tabs such as Patients, Billing, Appointments, Automation, Broadcasts, Reminders, and Reports.

2. Navigate to the Broadcasts tab
   Click the Broadcasts icon. The screen shows a list of past broadcasts (if any) and a prominent Create New Broadcast button at the top‑right.

3. Start a new broadcast
   Press Create New Broadcast. A modal opens with three sections: Audience, Message, and Schedule.

4. Define the audience

   • Click Filter Patients.
   • Choose Last Visit > 30 days ago to target patients who have not been to the clinic recently.
   • Add a second filter City = Pune to keep the campaign local.
   • Optionally tick Has Mobile Number to exclude records without a WhatsApp‑compatible phone.
   • The preview pane now shows “1,842 patients match your criteria”. This number is the exact count of credits you will need (each WhatsApp message consumes one credit).

5. Craft the message

   • In the Message pane, select Template (you can reuse any approved WhatsApp template stored in Ferbz). For this campaign, pick the “Festival Offer” template that was previously approved by WhatsApp.
   • Fill the placeholder fields:
     • {{patient_name}} → automatically pulls the patient’s first name.
     • {{clinic_name}} → “Shree Arogya Clinic”.
     • {{offer_details}} → “20 % off on all diagnostic tests booked before 10 Sep”.
     • {{cta_link}} → insert the direct booking URL generated by Ferbz: https://book.ferbz.com/clinic/12345.
   • The message now reads:

     “Namaste {{patient_name}},
     Ganesh Chaturthi is a time for health and new beginnings. Shree Arogya Clinic offers you 20 % off on all diagnostic tests if you book before 10 Sep. Tap the link to schedule: {{cta_link}}.
     – Your health partners.”

   • Click Preview to see a sample WhatsApp bubble with the patient’s name filled in.

6. Set the schedule

   • Choose Send on a specific date & time.
   • Pick 09 Sep 2026, 10:00 AM (the day before the festival’s main day).
   • Enable Time‑zone awareness and confirm the clinic’s time zone (Asia/Kolkata).

7. Check credit balance

   • The bottom bar shows “Required credits: 1,842”.
   • Click Wallet in the top‑right corner. Your current balance is 2,500 credits (₹299 purchase). Since you have enough, you can proceed. If not, you would top‑up via Razorpay directly from this screen.

8. Launch the broadcast

   • Press Schedule Broadcast. The system writes an entry into the Reminders board with status Scheduled and the exact send time.

9. Monitor delivery

   • After 10 AM, go to the Reminders board. The broadcast row now shows three sub‑statuses: Sent (1,842), Delivered (1,795), Read (1,432).
   • Click the row to drill down and see which patients haven’t delivered (47) or haven’t read (410). You can export this list for a follow‑up call if needed.

10. Analyse results

    • Switch to the Reports tab. Under Messaging Effectiveness, select the date range 09‑Sep‑2026 to 15‑Sep‑2026.
    • The report shows:
      • Bookings generated: 128 appointments (7 % conversion).
      • Revenue from bookings: ₹84,560 (excluding GST on medicines).
      • Cost of broadcast: 1,842 credits = ₹504 (₹299 wallet + ₹205 used from remaining balance).
    • The net incremental profit from the campaign is therefore roughly ₹84,056, a clear ROI.

11. Close the loop

    • For each new appointment, the Appointments calendar automatically sends a WhatsApp confirmation (still using the official API).
    • When the visit is completed, the Automation journeys that you have set up for “post‑visit follow‑up” will enrol the patient, ensuring they receive the next reminder at the appropriate trigger (e.g., 7 days after the visit).

By following these steps, Shree Arogya Clinic turns a cultural festival into a measurable, credit‑controlled marketing push that directly feeds the appointment calendar, all from within the same Ferbz environment used for billing and patient records.

Time saved – Before Ferbz, the clinic’s front‑desk staff spent an average of 3 hours each morning calling 150 patients to remind them of upcoming appointments. With a broadcast, the same 1,842 patients are reached in seconds, freeing staff to focus on patient care.

Revenue recovered – In the month preceding Ganesh Chaturthi, Shree Arogya Clinic saw a 12 % dip in walk‑ins (≈ ₹68,400 loss). The broadcast generated 128 new bookings worth ₹84,560, offsetting the dip and adding an extra ₹16,160. After deducting the ₹504 credit cost, the net gain is ₹15,656— a 23 % increase over the baseline month.

Fewer manual errors – Manual calls often resulted in missed numbers or wrong appointment dates. The broadcast uses the patient’s stored contact and the exact booking link, eliminating data entry errors. The Reminders board guarantees you see any failed deliveries instantly, something a phone‑call log cannot provide.

Compliance and professionalism – Because every message is sent through the official WhatsApp Business API, the clinic avoids the risk of being blocked for “bulk personal‑number” messaging. The template‑based approach also meets WhatsApp’s commerce policy, protecting the clinic’s reputation.

Targeted outreach – The filter engine lets the clinic segment patients by last visit, city, or service type. This means the Ganesh Chaturthi message reaches only those most likely to respond, improving conversion (7 % vs the typical 2–3 % for generic flyers).

Overall, the Broadcasts module turns a seasonal cultural moment into a data‑driven appointment‑generation engine, cutting staff effort, improving cash flow, and keeping the clinic’s operations within a single, GST‑compliant platform.

Ready to turn Ganesh Chaturthi into a booking boost for your clinic? Sign up for a free trial, load credits into your prepaid wallet, and launch your first broadcast in minutes. Visit the dashboard at https://dashboard.ferbz.com/ to create an account, or email support@ferbz.com for a personalised walkthrough. With Ferbz’s unified Billing, Patients, Appointments, Automation, and Broadcasts modules, you’ll have everything you need to keep your schedule full and your staff focused on care—not on phone calls.